Author Archives: Dustin Luther

About Dustin Luther

Founder and original blogger on Rain City Guide, Dustin has since started #InterestedIn Marketing where his team provides content and social media services that helps industry experts earn recognition as thought leaders. You can find me on Twitter (@tyr) and LinkedIn (/DustinLuther)

I believe that real estate agents are either in marketing or…

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  1. Google is doing a major update on their backlink calculator. One of the updated datacenters is showing over 1600 backlinks to RCG while the regular search is still only showing 733. This is great news! The more often Google re-indexes backlinks the better because we get so many more (recognized) backlinks than the typical agent website and I’ve noticed that each time Google updates these backlinks (they only do it every 3 to 6 months), we placed much better in organic search results shortly thereafter. Yum!
  2. Talking about organic search results, I let Greg know that I thought he was potentially hurting himself in Google by posting identical articles on both his regular blog and his ActiveRain blog (no longer available). Put very simply (and definitely an oversimplification), when Google sees two identical articles, they are forced to make a choice in determining which article is “good” and which one is “spam”. Assuming you don’t want either of your sites to be labeled “spam”, then don’t have identical content floating around in full. (When a spam site copies your articles in full, you’re just have to trust that Google will figure it all out!) If you’re going to put articles on more than one site, make sure that you change things up a bit, or better yet, summarize the article and link to your main site where the full article can be found. I would point out some of the other people besides Greg who are doing this same thing on ActiveRain, but it appears that word travels fast via email and most of the guilty have taken their ActiveRain blogs down (Joel being the only exception I’ve found at this point… and he really should not be doubling up his content at this point considering he’s still in the process of “teaching” google about his new domain.)
  3. However, all this makes me feel bad… Matt, I promise my intentions were good and I wasn’t looking to get people to drop their activerain blogs. I think you’ve got a great platform and others should definitely consider blogging on your site. I just wanted to warn people that they might be committing googlecide (a great phrase coined by Greg!) if they post identical content in both places! For everyone’s benefit, Matt Cutts gives a comprehensive explanation on how to get re-included in Google searches should your site ever be listed as spam, but I don’t think that should be necessary as the re-inclusion request is typically for sites that have actively tried to trick Google in ways much more devious than duplicate content.
  4. Steve Hurley let me know about his new blog for the Tacoma area (South Sound) and he asked for some advice on how to get more readers. My advice: start linking to other real estate blogs! There are a lot (a ton!) of real estate blogs with good content that will never get “discovered” because they live in their own bubble (yes, real estate has lots of bubbles!). I think a lot of real estate agents have a view that they are smart enough to be the one and only resource of real estate information. Even if that held water, very few agents are good enough to break out of the mold without some major help from other real estate bloggers. So, regardless of how good your stuff is, find someone else to link to in every post! Really, every post!
  5. Another way to drive traffic is to leave comments on other people’s blogs. The nice part about leaving a comment is that you’ll get a link back to your blog with each and every comment. However, that won’t generate traffic nearly as effectively as if other bloggers are linking to you within their posts. What is the most effective way to get the attention of other bloggers so that they will link to you? Link to them! Want more? Here are the three most important elements of real estate… blogging: Linkation, Linkation, Linkation.
  6. Greg: Ardell’s going to kill me for that title. I promise I wrote it before I became a believer in the church of Ardell! 🙂 I really wish I could give you a “on a related note” to this story, but I simply can’t blog about a meeting I had last week with the master of real estate marketing…
  7. I agree with Chris Pirillo that social bookmarking buttons have gotten out of hand. I’ve not added any to RCG because it seemed like it took up valuable real estate and I’m not sure it provided a valuable service to our readers. The only one I’ve considered adding is del.icio.us, but considering most del.icio.us users have a button installed on their browser (they tend to be a tech-savvy bunch), I’ve never bothered. Adding a button for a site like digg (let alone sites like reddit) seems pointless for a real estate blog since I’ve never seen one real estate article promoted by those communities. (In other words, why would I give them an ad (i.e. their logo) on every one of my posts if they are never going to send me traffic?)
  8. I want one… Sony is preparing to introduce a light-weight geocoder with software to make geocoding photos easy. Although I wish geocoding photos was easier than dragging along another device…
  9. Taken one step further (and two steps too far): Wouldn’t it be great if you could search for an item based on where you were when you were working on the file? As in, “I remember taking those notes while in San Francisco…” and then have a document filter based on where you were when you made those edits (obviously, this only makes sense if you’re working on a laptop or mobile device). The secret weapon in this idea would be taking advantage of the wifi positioning from Loki so that you don’t have to lug around another device…
  10. Everyone knows that Loki was the god of mischief, right? (Due to a simple twist of fate, I know a lot more about Nordic gods than I do bible stories, but I can’t go there because I’ll get to sidetracked…). Well, the mischievous people over at Trulia have blocked Move’s IP address so that I didn’t read what Greg liked so much about their post until I got home. (I know I could have proxied in, but I didn’t bother). Anyway, the article is hilarious and definitely shows the benefit of not taking yourself too seriously. Tell your kids: real estate is fun!!!

Top 10 List of Real Estate Lists

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That’s right, I’m going meta-meta. Or better yet, I’m going mega meta (unlike Greg who went mini meta! 🙂 ).

  1. Hanan’s irregular list of new real estate blogs. Beautiful idea, perfectly executed. It is interesting to note that almost none of blogs from his first installment are still around writing interesting content…
  2. 10 Best Women Bloggers. Because it matters.
  3. 3 Easy Steps to Stop Zillow from Publishing the Zestimate of your Home… Because it doesn’t matter (and it still generates a ton of hits).
  4. Curbed’s Broker Boys and Babes Contest. No one else could have done this right.
  5. Curb Appeal Enthusiasm. Simple. Relevant. Useful. Interesting.
  6. 21 reasons to bank on the Phoenix real estate market… Should serve as a great warning to agents writing about the bubble… Be prepared to take the issue on like Greg or don’t even go there… (and I simply can’t ignore his list of blogs that feed a hungry mind.)
  7. The consistently growing list of neighborhood videos from TurnHere… I’m addicted.
  8. The PMI Group’s list of cities with the riskiest housing market. (This is a personal favorite since they traditionally rank Seattle as one of the least risky places to invest in real estate.
  9. Another ego item for the list… I check out the technorati site multiple times a day to find out if anyone is linking to RCG. But technorati provides so much more like keyword searches of blog posts and keyword searches of blogs. I similar argument could be made for del.icio.us since it is so darn useful for finding good content!
  10. Ardell’s list of posts for buyers and for sellers make up an incredible, wild, colorful, useful list of content.

And the worst real estate lists?

  1. I have only one: PubSub. This great concept is in desperate need of some algorithm love. For starters, if they are not going to count blogrolls each day, then they have to be consistent. For example, the Seattle PI Real Estate blog shows up #1 day in and day out because PubSub thinks that all the PI blogs are giving a fresh link to PI Real Estate blog every time they post a new blog entry. In reality, it is simply a function of their blog being on the blogroll of all the PI blogs. In addition, many features (like their URL detail page) have been broken for most of their existence. Lazy-coding issues like this make their tool nearly useless.

How much for the bathroom?

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  1. [photopress:WWCG_logo_JPG.JPG,full,alignright]Frances Flynn Thorsen is raising 100K with the Web Women Giving Circle for CARE — a humanitarian organization that works with women to fight global poverty.
  2. There is no good follow up item because everything else is void of the meaning in comparison. I recommend (1) following the links in the first point, (2) donate some money and/or time and (3) repeating the process until it creates an infinite loop of giving.
  3. NAR has whole pages on the social benefits of homeownership. “Homeownership also provides many benefits to the family, children and the community, such as increased education for children, lower teen-age pregnancy rate and a higher lifetime annual income for children, as discussed in the following articles and studies.” Does anyone really believe homeownership causes these things? I don’t doubt that there is a correlation, but causality?
  4. Joshua Dorkin decides to one-up (make that 22-up) Cheryl, and lists his top 35 real estate blogs!
  5. Fliperati is searching for good investment blogs… (I am too!)
  6. How much is a bathroom worth? depends on how bad you gotta go…
  7. Today’s seemingly random plug for a decent person: Seattle Agent Ann Bergstrom.
  8. I noticed some traffic coming from a MarketWatch article on the value of agents despite the web. Looks like RCG is featured in the sidepanel as an area to keep up with real estate trends. Very cool!
  9. Tom has a different take than MarketWatch his comments on how the web is helping agents compete.. He quotes an article I found most interesting because people like Brad Inman and Greg Sterling comment on the type of real estate companies that will survive a soft housing market.
  10. Dean is asking what I (and you) think of 50-year mortgages? Personally, I despise acting desperate in anything I do, and 50-year mortgages reek of desperation.

Required Reading…

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Another list of 10:

  1. Worth reiterating: Polly’s comments should be required reading for all agents (including the comments within the post about her comments! 🙂 ).
  2. Claudia Wicks lets us know about this “genealogy” site geared toward homes instead of people… The site includes maps, photos, etc.
  3. Also, are press releases still valuable? A quick search on Claudia shows that a recent press release she put out about being one of the Top Woman Real Estate bloggers dominates the coverage of her name on a google search. Fascinating.
  4. Artemi just emailed me to let me know that he just released a major upgrade to his real estate search site for England. The features that stick out for me are the simplicity, the tags for each property, and the natural language search (like the fact that the site also pre-fills in the search box with relevant tags). Great stuff…
  5. Interesting to read Jim’s perspective on the new website he is building with Ubertor. From what I’ve seen, the website definitely suffices as far as websites go, but if I was searching for an agent, I’d say his blog does a much better job selling himself.
  6. Searchlight had a follow up to their renting is for suckers article that describes some reasons a person should not buy a house. I can’t tell if they read my comment, but they clearly addressed some of the issues I brought up.
  7. Joel gives some insight into the art of being good enough…
  8. And then follows it up with news that Prudential is jumping on the Zillow API bandwagon.
  9. My take? Here are the ingredients for housingmaps style publicity: map. geocode. data1. data2.
  10. Jim’s worth noting column reminded me that I really wanted to mention DataPlace at some point. I saw a presentation of this tool at Where2.0 and was very impressed with the massive amount of neighborhood, demographic, socio-economic, etc. data that the Fannie May Foundation has manage to squeeze into their interface (and it is all free!). To give an overview, check out the massive amount of mortgage information available for the Seattle-Bellevue area or better yet, check out the map that I was able to easy build on post on my site of home ownership rates in the area:

John Mudd — The Original Real Estate Blogger

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Becky Troutt let me know earlier today that John Mudd quietly passed away of natural causes last month and it is confirmed on one of his blogs. An article from his local newspaper gives some more details.

[photopress:John_Mudd_1.jpg,full,alignright] John Mudd has had a huge influence on my style of blogging. He was the first to key me into the importance of building up a personal brand through blogging. While not always explicit, his actions (like the fact that he appeared to be in every online real estate discussion) showed me that the most important way to play in the game was simply to show up. However, he did a lot more than just show up. Inside the blogging community he was opinionated and passionate, two great qualities for a real estate blogger. In addition to blogging, I’ve seen his writings appear all over the place: from trade magazines, to other blogs and given a little more time, I’m sure he would have completed the real estate blogging book he was writing.

When I read over the interviewed him I did with John last December, I can’t help but remember just how big the John Mudd presence loomed over real estate blogging when I first began writing. He was everywhere and it seemed like he knew everyone. In my mind, he will always be The Original Real Estate Blogger.

Addiction to technology can be damaging to your mental health

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Yesterday’s list of ten stories was fun to write… So in cleaning out the 400+ unread stories that had accumulated in my feed reader, I came up with these ten stories for today:

  1. I’ve had countless people ask me about how to set up a wordpress blog, so I was glad to see Matt point out that CNet now has a video that details the steps of setting up a WP blog. It’s a simple video, but that is appropriate since the instillation of WP is simple. However, if terms like “FTP”, “domain” and “web host” don’t mean anything to you, then skip over this video and go straight for a hosted blog like blogger or wordpress.com.
  2. Technology bloggers are so much more advanced in their blogging problems that they have to worry about things like the Echo Chamber. Since linking is still a novel enough concept in real estate, this is not really an issue within the real estate blogosphere. None the less, advice like “say something original once a day” is good stuff that we could all benefit from.
  3. I include the next article only for the last paragraph: ‘Employers provide programmes to help workers with chemical or substance addictions. ‘Addiction to technology can be equally damaging to a worker’s mental health’. (It’s one thirty in the morning as I type this, I obviously need help.)
  4. In an effort to separate addiction from hype, Seth Godin reminds us that “just because people know who you are doesn’t mean they’re going to buy what you sell… the best way to succeed is to have a really great product.”
  5. In relation to real estate technology, I can’t imagine why anyone with $17M would think that Reply.com is a good idea… How do they justify the business model that they are going to allow anyone to make an offer on any house? From their CEO: “every home in the country is for sale – for the right price!” The idea seems like a fun exercise for a graduate level economics course, but an actual product??? I don’t get it. Please feel free to let me know in the comments if I’m missing something…
  6. Also, Joel points out that Reply’s product is not likely to make Glenn very happy since he’s working on a similar service and even taken a patent out.
  7. More web technology that seems misguided to me: I can think of plenty of people who are in search of a good blog, but I can’t think of any other blogs that are in search of a good blogger…
  8. And then sometimes, people take misguided to such a different level that I start to doubt my own sanity. How smart do you have to be to refuse $1M? (Really! What does he know that I don’t???)
  9. Barely on topic… There is an interesting house that was recently (re)listed in the NWMLS. Turns out the owners were not doing a good job showing the house from 1000 miles away, so they took it off the market while they reorganized their efforts. During that time, a friendly conversation on staging turned into a full-on listing for one RCG contributor. So far, the owners have been blown away by the difference that this one woman can make in preparing a listing for sale. If you saw the place before, please considering checking it out again because the changes are phenomenal. A neighbor said she barely recognized the inside of the house.
  10. On a related technology note, I found out that the previous listing was “live” again because it showed up in my feed reader based on a listing feed I created for my zip code from Robbie’s fantastic Zearch tool. Anyone in the Puget Sound area can use this tool to be easily updated every time a new listing shows up in their zip code, city, neighborhood, etc.

UPDATE: After playing with the service, Joel goes so far as to give Reply.com the 3-finger salute.

10 Great Conversations

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Just for fun, I started recording notes on real estate conversations I enjoy following and I decided that when the list hit ten, I’d hit publish:

  1. David Smith has a great (no wining allowed) article about the housing bubble. I only wish David interacted with the real estate blogging community a little more because his stuff is great but easily missed…
  2. Continuing on the bubble topic, Dan Melson puts on a great effort describing why renting really is for suckers (and what yo do about it). For me, this is a great example of why real estate professionals should not write about the bubble (David Smith being the exception! 🙂 ) It reminds me of the “fool“ish investment advice so popular in 1999/2000 that said it didn’t matter what price you bought a stock at as long as the company was good, you would make money in the long-term. Here’s my problem with this argument… If rents are cheaper than the interest payment (i.e. both of these being the completely sunk costs) and home prices go down slightly in the near future (which doesn’t seem inconceivable for selected markets in the country), then no amount of number juggling will replace the fact that if a potential home owner would be best served waiting to buy until the prices bottom out. I realize there are more than a few “ifs” in my statement, but my goal is not to say that it is a bad time to buy, only that a blanket statement “it is always a good time to buy” falls on deaf ears.
  3. On a related note, it is timely that the NYTs notes that rents are rapidly rising across most of the US (with Seattle being a highlighted area!).
  4. Greg shows off his custom signs. I think these are brilliant marketing moves and every agent should look for ways to market themselves through their listings. Beautiful stuff…
  5. And talking of beautiful ideas, Claudia Wicks mentions a very simple marketing idea ($1.50 simple) that could go a long way… There’s a beauty in simplicity (and it reminds me of an idea that Anna and I were batting around a while back…)
  6. And if you really want beauty, Fraser Beach takes staging to a new level by hiring actors (beautiful ones!) to play house during an open house…
  7. It takes a certain level of confidence to have fun with your previous mistakes. (Kris is clearly a confident agent and I like that!)
  8. ActiveRain is getting some hype from both the Real Estate Tomato and the Future of Real Estate Marketing. I definitely think that Matt Heaton is onto something interesting, and he doesn’t get particularly phased by either Greg or Joel, which I think is a great sign.
  9. Because I’ve been there…
  10. Greg (Linden this time!) creates a list with (nearly) all the Seattle start-ups and their associated Alexa rankings. It is a list that is definitely worth checking out as you might be surprised at the massive activity within the Seattle start-up community! For those interested, the rank of the real estate sites were: Zillow (976), Homepages (21,720), Redfin (22,117). RCG was not included in his list, but we are ranked at 75,844. You might also be interested to know that despite the fact that we’re not ranked as high as some of the other sites, our reach is right up there with HomePages and Redfin. (not bad for a site with no paid staff and $120/year hosting fees!). And since I mentioned ActiveRain earlier (and they are based in Kirkland), I think it is interesting to note that they are seeing awesome growth in the number of pageviews that is blowing away all the local real estate sites save Zillow. Considering their Alexa ranking is only 108,655, they are obviously creating a sticky user experience.

Perhaps a buyer’s perspective…

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Sometimes a comment is so darn good, it really should be a post.

Perhaps a buyer’s perspective might be useful here.

I don’t know jack about real estate. My husband and I have been burned in the past by a string of dishonest agents, most recently in January when we relocated to Seattle. We were so full of loathing for the industry in general that we seriously considered Redfin, simply because we had no hope of finding a “real person

Babies Crawling

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I filmed Peter crawling yesterday and uploaded the video to YouTube only to find that dozens (hundreds) of proud parents had done the same thing before me.

Because crawling babies make me happy, I’ve gathered the highlights for your enjoyment:

(The closest I can get to relating this to real estate technology is to say that their engine does such a great job recommending similar videos that it makes for a very addicting experience!)