Tag Archives: agents

Truth or Great PR

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As I was doing my normal Sunday online reading, I found this NY Times article about discount commissions that really was a featurette for Redin. In the article, there are anecdotal comments about seller’s agents not being willing to show Redfin buyers their listing. There is also a quote from our own Marlow Harris of 360Digest.com alluding to the possibility that these stories may be more PR than truth (my words, not Marlow’s). A Windermere agent is quoted as saying that such claims are “absolute absurdity.”

So I have a couple of questions. First, are there a significant number of listing agents out there that will look down on buyers who use non-traditional brokerages (even to the degree of making themselves unavailable to show the home) or is this just great PR spin? If there is any truth in the claims, I presume that these uncooperative agents take this stance because they don’t feel like they are paid to fill the traditional role of the selling agent (e.g. showing the home). If that’s the case, then why don’t these listing agents incorporate a variable rate commission (similar to the strategy builders have used for some time to address the selling agent who magically appears after the site agent has done all the work of “selling” the buyer on the new home)? NWMLS rules would allow it, so why is it not being done?

The last seven days in Real Estate

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Last week of August. Who bought what, where and for how much? Typically a slow week with agents and clients taking some time away with their families before school starts.

[photopress:v.jpg,full,alignright]This is my absolute favorite property that sold this week, in Sammamish for almost $4,000,000. Going home there is like going on vacation every day after work. My definition of “sold” in the last seven days, for this article, is STI or PENDING…people “making decisions” to purchase.

Seattle under $300,000 – 38 people, between $300,000 and $400,000 – 66 people

70 people in each for the $400,000 to $500,000 range AND the $500,000 – $600,000

Then we really drop off to only 20 from $600,000 to $700,000, and then half of that at 10 from $700,000 to $800,000, half that again to 5 at $800,000 to $900,000, and 3 in the $900,000 to a million.

15 from $1 million to $2 million and two just over $2 million, one in Broadmoor and the other a tudor in Denny Blaine.

On the Eastside I used, Bellevue, Bothell (King County), Kenmore, Kirkland and Redmond.

Only 5 under $300,000 this week. 75 between $400,000 to $600,000. 4 between $2 million and $3 million vs. only 2 in Seattle, and about 10 in most other categories.

So all tolled on both sides of the Lake, most homes this week were sold between $300,000 and $600,000. That includes condos, townhomes and single family homes.

Fits into the theory that the average buyer is at $450,000 give or take.

Would you lie for God?

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Yesterday’s theme was PreFab, today I’m back to simply providing links to 10 interesting real estate conversations…

  1. Prosper is an online marketplace for people to lend money to other people. Shaun has been playing with Prosper and has some interesting observations.
  2. I don’t agree with Mark’s conclusions, but I think he makes an interesting case that a good time to “upgrade” is in a down market. (via Steph)
  3. For those looking to improve things before they sell, Rory provides some great home improvement links.
  4. If you are going to be upgrading (up market or down), you’d be wise to follow Noah’s advice and sell first!
  5. Will the number of sold homes rise in August as Bill suggests? But I sincerely doubt it.
  6. Todd, since you asked… My take is that if you are going to change domains, you want to do it sooner than later. You’ve still got lots and lots of growth left in your site, but the longer you wait, the harder it will get. Even better, consider getting a hosted version of WordPress that you can put under your own domain. Many hosts have made it so that there is a “one button” install of wordpress and they even manage the upgrades on the backend. (WordPress.org has a list of their “preferred” hosts.) In the long run, this will definitely give you the most flexibility with things like video/podcasts and stat tracking.
  7. Jim’s thinking he wants a sideblog plugin… I’m thinking just take notes and when you get to 10, hit publish. Have you noticed? 🙂
  8. Fran is good for providing a useful tip every few days… Today it is about the importance of the buyer walkthrough.
  9. Jay Thompson (of AZ) gives us a “pick of the week” that includes one hell of a house!
  10. Larry Cragun tells us to watch out for real estate transactions involving religious institutions. Some people are more than happy to lie for God.

I’m actually shocked at the number of emails these lists have generated. Don’t people know I have a job? 😉

Real Estate, Technology and Transparency

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[photopress:transparent.jpg,thumb,alignright]I’ve been running two experiments, trying to find the true meaning and value of transparency in the real estate transaction. I’ve taken all of the things I have known forever, and added the things I’ve learned in recent months, and combined them into a Transparency Model using email.

For as long as I can remember, agents will tell each other things that they would never say to a consumer. Same with most ancillary service providers. We can talk to each other point blank and in short hand and with a clarity that has pinpoint precision. But when talking with the consumer everyone starts being guarded, balancing telling the truth with trying to get their business, and saying what they “know” the consumer wants to hear. Falling into what I call (and hate) “script mode”.

I’ve been having some conversations with agents, while copying “the outsider”…the owner. The other agent didn’t realize I was copying the owner at first, and was responding directly to me without hitting “reply to all”. That was a good thing, because it was quick, it was spot on info, and it was very good and valuable info.

Sometimes the consumer doesn’t know the right questions to ask, or they are just not in the same conversation with us. So we end up “communicating” with the consumer out in left field on some irrelevant tangent, while trying to focus on the real issues all at the same time. Owners tend to fall back into the past, remembering when and why they painted that wall bright purple when their daughter was 10. She is now grown, married and has children of her own. We’re trying very hard to say get rid of that purple, but they’ve lapsed back in the time machine and are standing in the room with their ten year old daughter. When they finally come back and realize you are in the room, you end up saying “yeah, love that purple!”.

By letting the owner watch two agents email back and forth quickly about their home, they “see” the real issues at hand. Very much like that photo up there, it’s as if they are looking through a two sided mirror where they can see us and we don’t see them. If they can’t comprehend it at the moment or if they just can’t take the mental picture of their ten year old out of their head, they can come back later and read it again and again. They absorb the information in small doses, and eventually “get it”.

I remember one owner way back when, who came up with a brilliant idea “in a dream” nine months later, that was exactly what I told him to do, on the first day I met him. He just wasn’t ready to hear it at the time. Too much going on that night. By using email, he can revisit and address all of the ideas in smaller doses.

Email is scary sometimes, because you are putting some hard facts “on paper” that we, in the past, would only say, but not write down. But it introduces a higher level of transparency, because the consumer can go back later and read it again and again. Different people absorb different things each time they read it. I just received an email from a seller in answer to an email I sent maybe ten days ago. She read it ten times before coming to a satisfactory conclusion. Then she emailed me…she’s about 80 years old 🙂

I am going to try, with my “Ardell & Oxford” real estate talks, to bring this “transparency” to RCG. To talk to an agent, woman to woman, pretending no one is watching us talk. NOT about the industry at large. NOT about how agents feel about the industry. I want to talk to an agent about a house and what the seller needs to do to get it sold. I want to talk about a buyer, and why they are or are not being successful in their quest. I want to talk to another agent the way we talk to each other, while everyone else is watching and learning.

Contrary to what Dustin said, it really wasn’t hard for me to find someone who will do this with me, as agents do this with me every day, always have. Now finding someone willing to do it with me live and in your face on RCG, well yes, I have found someone. But that was pure happenstance. Let’s run with it and see what happens. I should have her set up by the end of the week, if not sooner.

We are the “innovators”. Let’s kick transparency up a notch. Instead of asking others what that means, let’s create what it REALLY means…as only we can. Not because we are smarter…just because for some reason, we seem to have the cajunes to make fools of ourselves in open view 🙂 Speaking for myself, of course.

Lynlee's Tips to maximize seller proceeds

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[photopress:Lynee_Signing_1.JPG,thumb,alignright]

Photo to right: Lynlee Kane w/ clients

We frequently close transactions in which the buyer offers a higher price than the list price in exchange for the seller paying buyer closing costs. Most of the transactions of this type actually result in the seller netting less than if they accepted a full price offer without concessions. We recognize that many buyers are cash poor and need to have the seller pay closing costs.

When writing your contracts please consider that the higher price will result in the seller paying higher excise tax, real estate commissions, escrow fee and title premiums.

For example, a very common $10,000 seller concession (offset by increasing the sales price) will cost the seller $778 (6%, 1.78% excise) in excise tax and commissions alone.

Sellers usually do not consider these costs until they come to the closing table and actually review the numbers on the settlement statement. This obviously creates an awkward situation for the listing agent who may have told them it was a wash.

Over the year, we have documented only one case where the listing agent addressed the increase in excise tax via a commission credit. Only about half the time we receive addendums stating that commissions will be based upon the lower or original list price.

While assisting 100% financed borrowers with closing costs is helpful in making a sale, make certain your sellers understand that it may cost them more.

  • Consider Excise tax at 1.78% in most jurisdictions
  • Consider the additional commissions at 6%
  • Consider that title and escrow premium may also increase

Wishing you all the best in smooth closings!

"Tiptoeing" through ethical minefields

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It’s getting a little warm in the kitchen of Real Estate

Two questions have been eating at me for some time.
First, one of the most difficult questions to answer deals with my own brethren in the escrow industry. Why is it that a traditionally transaction “neutral escrow company or service” only receives compensation if a transaction successfully closes?

To me, at least in the realm of escrow, this is the mother of all potential conflicts of interest. Isn’t it a conflict of interest to the parties involved and our fiduciary duty to the lender (yes, folks we do have a duty to protect the lender from potential fraud, which is clearly stated in escrow instructions from some lenders) if we are only paid if the deal closes? Wouldn’t that create a lot of problems, particularly if you have pressure from loan officers or Realtors to “just get it done

Painting the Industry with a Broad Brush

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[photopress:paintcanc.gif,thumb,alignright]Before I take the full rap for painting the industry red with a broad brush, let’s look at this line from an interview in Inman News today. “To bring buyers and sellers together requires lying, cheating and manipulating.”

Defending bad behavior does not invoke change. Let’s hear from some agents regarding how they were trained:

1) How and why they should not consider the amount of their eventual commission, when selecting homes for their buyer clients.

2) How they should advise seller clients, and assist them in getting the property in proper showing condition, before taking photos and entering them in the mls.

3) What classes are available to assist agents in taking better photos and in photo editing, now that this skill has become such an important role in selling a home for top dollar.

4) How they are taught never to use a listing to promote themselves, and to get new clients, from a seller’s most valuable asset.

5) How they are taught that doing an Open House is not solely or primarily a means to obtain new clients.

6) How to recognize when their buyer client is a victim of predatory lending, and being pushed to spend more on a home than they can reasonably afford.

7) How NOT to push in house listings on the buyer clients of other agent’s in the office.

8) How to stop in their tracks when a buyer or seller client looks uncomfortable, as in sweating profusely or shaking with tremors, and determine the root of their concerns, before proceeding.

9) How to get up from the table without getting something signed by the client, if the matter at hand does not have immediacy issues to the client’s advantage, and give the client time to consider the information presented to them until they are satisfied that their answer is a well thought out and informed decision.

10) How to determine why a house has been lingering on market, without taking verbatim the listing agent’s representation of same to properly advise your client, if they like the property enough to make an offer.

11) How to deal with inspectors who don’t write what they say, and point out problems verbally, that they do not write in the inspection report and summary.

12) How to forewarn sellers, especially of older homes, that there will likely be a few things to negotiate at time of inspection, and put a misc. buffer amount to cover repairs, in the estimate of seller’s net proceeds before they sign the listing contract.

13) How to stay involved with the process during escrow, and be proactive in the escrow process and not just hand over the file and walk on to the next sale.

There’s a Baker’s Dozen of issues, that could literally fill volumes. Where did you as an experienced agent learn these things and where do new agents get this training today?

Inman News and St. Joseph

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[photopress:St_Joe.jpg,thumb,alignright]Dustin, Glenn Roberts and I received an email yesterday from Bill over at The Real Estate Cafe, about an Inman News article on the use of St. Joseph statues to sell real estate, and a comment I made on it. Dustin didn’t know about the practice, which is fairly well known around the Country, so I thought I’d shed some light on why, how and when the statue is used in the real estate business, from my personal perspective.

Many years a go I had a wonderful client who was losing her home. She had started her own business and had used her home as collateral for the business start up expenses. Her husband had a good job, they were doing well financially. She was not behind on her mortgage payments. They had lived in their home for a very long time with their now grown daughter and little poodle. But the lien against the house for the business bankruptcy was causing them to lose it.

The woman was so beside herserlf, because she caused it. She was a dynamic person. So when she approached me rather sheepishly one day with a request, I was a little surprised at her quietness and hesitancy. She said, “I really need your help with this and I don’t know how to ask you to do this. Someone told me to plant a St. Joseph statue in my back yard upside down and all will be OK. I wouldn’t have any idea where to get one, since I’m Jewish, and I thought you might be able to do that for me. I know it’s a lot to ask of a real estate professional, but since you’re Italian…I thought…”

While Bill over at The Real Estate Cafe, and many Catholics, are up in arms over using St. Joseph in this manner, I didn’t hesitate to jump into my car and find the little plastic statue shown here. I didn’t know there were actually “St. Joseph kits” designed for this purpose. I just went to the same place I might buy rosary beads and they knew right away what I needed. I went back to the house. It was one of those houses that appraised at $185,000 but the owner “had to have $205,000”. When I first listed it I didn’t know why they were selling it, or let’s say I wasn’t buying their story that they were just downsizing. I didn’t know why they HAD to have a certain price.

The owner wasn’t present when I performed my little ritual for the first time of “planting St. Joseph on his head in the yard”. Needless to say it worked. The owners received the price they had to have from a buyer who loved the house. It was one of my favorite sales, as the woman came home every day at lunch to vacuum. This was in the days when agents called the office for an appointment and no one in my office would speak with her. They thought she was difficult, I knew she was distressed. I asked her to remove the blue tablecloth in the kitchen and replace it with a white one. An hour later there was not one white table cloth, but two, so that if it got dirty she could quickly lift off the top one. She worked like a dog to get top dollar, I came up with the spiffiest flyer anyone had ever seen and she and I, together with St. Joseph, accomplished the objective that seemed near impossible.

The bankruptcy attorney cut the commission down at the last second and my office manager was freaking out. She even went to the closing where the bankruptcy attorney, she and the other agent were duking it out. I stayed outside with my clients while they where fighting, and assured them that it was one of my favorite sales, regardless of what happened in there. It was truly a pleasure to have known them and to have helped them in their dark hour. I never contacted them again because I knew I was part of a memory they should never have to revisit. “Follow up postcards” from me would have been painful reminders of a time they wanted to put behind them.

While Bill is upset over the fact that there are some agents who order St. Joseph statues in bulk like business cards, the custom of burying St. Joseph to assist in the quest of real estate pursuits goes back to at least the 1500s, when St. Theresa of Avila buried a St. Joseph medal. They needed some land for a Church and St. Theresa buried a St. Joseph medal in a plot of ground that was perfect, but they could not afford, and of course they did eventually raise enough money to buy the land with St. Joseph’s assitance.

St. Joseph is “the worker”. He’s the symbol that any pursuit backed by one’s sincere desire and hard work is achieveable. For many years after he helped my clients, I had this little statue (right side up) where ever I worked. When I had too many closings all at the same time, I would lay him down and put a little felt blanket over him and tell him it was time to rest. St. Joseph and I performed some great miracles together and he was my guiding force my first few years in the real estate business.

We haven’t heard about this custom for quite awhile because it has been a seller’s market. But based on Inman News giving the custom some attention recently, it looks like St. Joseph may be making a comeback. To Bill Wendell at The Real Estate Cafe, try not to think of all of the agents buying 100 statues at a time and using it as a “gimmick”. Think of my lovely story, and how St. Joseph, while standing on his head, brought some comfort to some very nice people in need of his gentle touch.

The Super Agent

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It seems to me that the agents who post and comment on RCG are ‘mom and pop’ agents whose business is limited to their ability to work with clients directly throughout the real estate transaction. I’ve not heard from any of the ‘Walmart’ agents who have built organizations allowing them no upper limit on their ability to service clients. In fact, many comments and posts have implied that the latter approach is bad for the consumer. Is Walmart bad for the consumer? We all may hate how Walmart shuts down mom and pop stores that can’t compete with the scale and volume pricing of Walmart, but does this have anything to do with the end consumer? Macroeconomically and politically, absolutely; however, consumers have voted with their wallets that the Walmart model makes sense.

When an entrepreneurial agent builds a business, hiring a licensed assistance, then listing specialists, then buying specialists, then a business manager, then a lead manager, why do the lone agents seem to have little respect for the organization they have built? Given the state of the industry today, as others have defined it, where new agents get little training and modeling by experienced agents, wouldn’t such a scaled organization be welcomed? Think of the licensed assistant? It seems to me that by working with an agent so successful and productive, this assistant would be exposed to every type of transaction, and grow up to be a better agent.

To me, it’s the scaled super agent business organization that would be the best place for a new agent to learn the ropes. As many have written here on RCG, the traditional brokerages have little motivation to spend a lot of time growing an individual; however, a good super agent aligns incentives so that the training and modeling he/she provides others within his/her organization contributes to the organization’s bottom line, and such an investment pays off as productivity grows.

Do consumers suffer with these super agent organizations? The mom and pops would claim they do, for in their paradigm, the real estate transaction can only be truly successful if the agent is hands-on throughout. Do the consumers feel slighted, unsatisfied? My guess is no, for the most part. No matter big or small, an agent needs a bedrock of referrals to succeed long term. Clearly, these super agents excel in lead generation and marketing, but a happy client is a happy client, and they’ll refer their friends.

As a new agent, and as an investor, I would love to be in a position where I could lead an organization and model it for success, and get paid handsomely for it. If any super agents are out there reading RCG, I’d love to see your perspective represented here on these pages.