Tag Archives: RCG

Pocket Listings in Seattle?

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I was a meeting this weekend with an agent in Southern California where he showed me a website he says he visits a couple times a week.   A competitor had built up a large repository of “pocket listings” for the Beverly Hills area and then stuck them behind a registration wall… of which he visited regularly.

Being a Rain City Guide kinda guy, I’m not keen to put things behind registration, but I am fascinated by the idea of putting together a page of pocket listings as a resource for Seattle area agents and consumers.  If you’re an agent who serves any area supported by the NWMLS and you’d like to advertise a pocket listing on RCG, let me know in the comment below.

If I get 5 or more pocket listings in the comment section of this post in the near future, then I’ll assume there really is demand for such a tool in the Seattle area and I’ll start up a new page (right between “About RCG” and “Seattle Agent Recommendations”) for pocket listings.

Here’s the only information I need from you:

  • Neighborhood
  • One to two sentence description of the listing
  • Contact information (name & phone)

For obvious reasons, I’m assuming that most agents won’t want to list the address of the pocket listing, but if you want to include that information as well, all the better.  And just to be clear, this is a free service of RCG.   Assuming it becomes a lot of work, I may charge a nominal fee to cover my time and/or automate the system, but I honestly don’t see that happening in the near future.

Are there rules for getting your pocket listing on RCG? Most definitely!   But I don’t even know what they are yet.   However, I will definitely figure out some rules if people start abusing the system.    Some potential rules that come to mind: (1)  Only allow agents to list their top 3 pocket listings, (2) must let me know if a pocket listing gets listed on the MLS and/or (3) must let me know if a pocket listing is no longer available. But even those rules aren’t hard-and-fast yet until I get some feedback from the community.

So, if you are an agent intersted in getting some additional exposure for your pocket listings, let me know!

RCG on the Move (video)

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Video outline:

Previous updates

New servers:

Looking for ideas:

  • New features: Neighborhood focus
  • New design
  • New contributors

A Special Tribute for RCG's 3rd Birthday!

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When I told my wife that RCG turned three years old today, she looked at me in disbelief…
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Not because the site has been around so long, but because it seems impossible that RCG has brought so many (wonderful) changes to our life in only three years.

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While RCG started out as an experiment to cheaply market my wife’s new real estate business, it turned into an epic personal journey that has allowed me to foster a fabulously healthy real estate community, learn a tremendous amount about building and marketing real estate websites, and make a living educating real estate professionals on how to improve their online marketing.

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No part of this journey could have been expected or predicted, and yet, my wife, Anna, has been more than up to the challenge every time I choose to pursue another wild idea (such as spending hours each day writing posts on RCG back when we had no readers, moving to Southern California to pursue a new profession, leaving a well-paying executive position to start my own business, etc.) with my usual caffeinated gusto.

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And while I normally try to take every opportunity to thank the RCG community for making everything possible (I am truly appreciative!), I want to take this special opportunity to give thanks to Anna for giving me so much support as I continue to chase my passions.

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The ride has just begun!

You may be the most impressive part of RCG

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I was just updating some of the stats that I use in my presentation in prep for this week’s event, when I noticed something that I thought RCG readers (and contributors) might appreciate.

The total number of visitors to RCG has always been impressive, but I found it wild that out of all the people who visited RCG in February 2008, over 2,800 of those people have visited the site more than 200 times! And almost 4,000 of February’s visitors have been to the site more than 100 times. Those numbers are an obvious tribute to the contributors and commenters who keep RCG interesting and relevant day-in and day-out!

ga rcg

Guilty of Slandering Seattle

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Irony only goes so far and apparently, my list of things you should know before moving to Seattle was only the tip of the iceberg in terms of the way I’ve been known to slander Seattle…

The story behind the story… Apparently, the powers that be on wikipedia agree that “Rain City” is not an appropriate nickname for Seattle! (It’s not listed at the time of publishing!)

I changed the nickname. As a Seattle native, I have never, ever heard it called “Rainy City.” It is not, nor ever has been a common nickname of Seattle. For one, we get less rain than most cities East of the Mississippi River. Seattle is most commonly called “The Emerald City” followed by “Jet City.” If you folks want to continue this nonsense, of re-posting a lsanderous nickname, please provide some documentation.

[photopress:starbucks_logo_with_RCG.jpg,thumb,alignright] This got me thinking of other ways I’ve slandered Seattle in the past and this photoshop of one of our prized institutions feels so wrong…

In all seriousness, does the name of a website really matter? Would you be a regular reader/contributor of a site that was named Emerald City Guide or Jet City Guide? How about if it were AnnaLuther.com as originally planned?

Rain City Guide Year In Review

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The most popular articles on RCG from this past year as measured in total hits:

(I encourage all RCG contributors to do something similar):

  • 10 Great Conversations. This was the first of my “list” posts and was a lot of fun to put together…
  • The Best Online Real Estate Marketing Time Can Buy. Getting people to return to your site day in and day out is simple (but not easy)… Be interesting!
  • Improving Online Home Valuations? I like this article mainly because it jump-started a bunch of internal discussions at Move about real estate blogging.
  • Plus How to Link. I include this one because I’m often shocked at how many real estate agents think they can blog without linking…
  • Paying for the Privilege of Marginalization. I don’t think the real estate community at large has really come to grips with what it means to take part in some of these online classified sites and the tech-savvy agents seem to have given into their fatalistic instincts in terms of their industry as a whole. Fascinating stuff that borders on the “can’t tread there anymore” territory for me… 🙂

And finally, I found it particularly fun to read the slew of interviews I did at the beginning of last year. Lots of stuff has changed in a year in real estate blogging, but not as much as you might think!

Some SEO changes

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Back at the Blog Business Summit, I asked Dave Taylor what I could do to improve my ranking in some of the “other” search engines… It seems that over 90% of RCG search engine traffic comes from Google and while I appreciate the traffic from Google, I would like a little love from the other search engines as well…

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Dave’s advice was simple, and since the changes are not default in WordPress, I thought I’d pass them along to others…

1) I flipped the Blog Name and the Post Title around… The title (way up above the address bar!) for this post is “Some SEO changes by Seattle’s Rain City Real Estate Guide”. Before I made the change, the title would have been: “Seattle’s Rain City Real Estate Guide >> Some SEO changes.”

2) I added meta keywords and meta descriptions. To figure out good keywords, I did a few common real estate searches on Google AND Yahoo and then stole (borrowed heavily) from the sites that scored well… Here are the meta tags I ended up adding:

  • Keywords: Seattle Real Estate, real estate blog, real estate guide, Seattle real estate blog, Ballard, buying, selling, research, neighborhoods, Seattle neighborhoods
  • Description:Seattle Real Estate Blog, Seattle Washington’s complete website for real estate, homes for sale and virtual tours. Search for Seattle Real Estate neighborhood information.

(You can see the implementation by “right-clicking” on this page and selecting “view page source”… Also of note: all of these changes were made directly to the header.php file.)

I’ll give it a month and let you know if these simple changes have any affect on the other search engines!

The Big List of RCG Plugins

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My list is a little longer than Greg’s…

Akismet. A must for WP blogs… I’ve complained in the past how their service is somewhat of a blackhole and I can’t seem to rescue a few of the people who leave comments on RCG from the Akismet spam filter. Nonetheless, the service catches hundreds of spam messages every moment. If I didn’t have a life, I could just keep hitting refresh on my spam filter and there would always be another spam message to delete. Matt, if you’re listening... Here are the two improvements I’d like to see. (1) A way to not have spam limited to showing only the most recent 150 spam messages. Recently, I’ve had two different people leave comments who say there were picked up by the spam filter, but because my queue had already built up to greater than 150 messages, I had no way to rescue them. When I hit the “delete all” button, I only (wrongly) reinforced that these people were spam. (2) A way to rescue people who are labeled spam from deep within the blackhole of Akismet’s database. Galen, one of RCG’s contributor’s has to go “save himself” every time he posts. This sucks! (but is better than me dealing with 450 spam messages a day!)

Exec-PHP. Allows for Admin and Editors to write PHP code within their posts… Both dangerous and powerful and the easiest way to get the Archive plugin to work.

Filosofo Comments Preview. This allows for the preview button. I wish I had time to figure out how to format the “preview” page, but I remember spending a whole evening on that one time and not making enough progress, so I just leave it unformatted. It’s ugly, but better than not having the preview option!

Gravatars. This plugin allows me to easily show the author’s photo on the beginning of every post. At one point, I tried to set this up to allow commenters to have their own gravatars (which is the more common use for this plugin), but I couldn’t get it to work with my theme.

Recent Comments. This really nice plugin lets me show the most recent comments on the sidepanel. It is highly configurable and very easy to work with. I attribute the use of this plugin to the high comment level that we get on many RCG posts because it allows everyone to easily seeing where there is “action” on the site…

GeoPress. This allows me to geocode my posts so that they show up over a map. If you haven’t seen this in action, then you’re going to have to wait a little longer. Normally, when you visit adetail page on Anna’s home search tool, a bunch of little rain drops show up that represent blog posts about that location. At the moment, no rain drops are showing up and I suspect this is because of changes to the server during my recent move and Robbie and I never noticed it was broken (until now!). It’s a very cool feature and way under-utilized by me. Note that the author mentions there is a new and improved version of the plugin here.

PhotoPress. This was top-of-the-line when I first started built RCG a year and a half ago. Since then, WP has designed a built-in photo uploaded that is better integrated with the core system. However, I’m stuck on the old photo upload program because I don’t even want to try thinking about reloading all the photos to a new system and getting everything to work. I dread thinking about the day when the PhotoPress people stop updating their code because demand has shrunk. That’s the day I’m going to be forced to hire a developer for this site!

WP-Print. Add a little printer icon next to the post and allows people to print off a clean looking version of the post. I never print articles, but I’ve heard others do, so this is meant to help save a few trees.

Role Manager. This lets me be very picky about what the different contributors can do on the site… Do I want Jon to upload photos but not publish? Do I want to give Ardell all “editor” rights except the ability to run PHP within posts? This plugin handles that kind of thing.

WP-Stats. This page provides a lot of pretty useless stats, but I installed it and have never turned it off… On the day when I decide to award free-round vacation packages to the top 10 WP contributors, I’ll use this plugin because it counts links like number of posts by author and number of comments by author.

Smart Archives. Clean, simple, smart archive.

Ultimate Tag Warrior. This this is so feature rich, I’ll never even play around with half the options on my beta site. At this point, I’ve been keeping it pretty simple and using the code to tag the bottom of blog posts and create the tag cloud in the archives.

WordPress Database Backup. A backup option without the need to go into PHPmyAdmin! Greg once mentioned that he linked my quote: “I believe real estate agents are either in marketing or broke”… Today’s version: “People running website either backup on a regular basis, or they are broke!”.

WP-Contact Form. Simple, but useful, contact form. I use it on the buyer information and seller information pages. (note: this is also the way that I monetize this blog! 😉 )

What real estate sites do you use?

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John Cook is on vacation and while he is gone asked, ‘What Real Estate Sites Do You Use?‘. It’s kind of a loaded question because he implies that transactions are going to be on the internet in the future, and he’s looking to find out which website is leading the way…

Reading through the comments, the discussion revolves around Redfin, although I’m sure RCG readers could skew the discussion in a different direction.