Jeez Louise! Web 2.0

[photopress:2_1.jpg,full,alignright]We just can’t be the only ones not reporting on this. That’s all I can say. It’s a sad day. Click on every word in Greg’s post for the full scoop heard round the world regarding Redfin and Web 2.0.

Maybe they should have closed for holiday during Glenn’s honeymoon. I never called my office once during my honeymoon…hope Glenn is doing the same and shutting out all forms of communication!

Try this one…it’s quicker.

A Two Week Moratorium for Redfin Critics

[photopress:wedding_1.png,full,alignright] You are cordially invited to a two week Moratorium on “Sticking it to the Man”. I know Greg and others have been having a lot of fun poking at Redfin, but I would like to announce that Glenn Kelman of Redfin is getting married this weekend.

Glenn and I discussed not discussing anything we discussed at our little tete-a-tete. But I would be remiss if I did not publicly congratulate him on his upcoming nuptials. Let’s give him the gift of being able to focus on his Once in a Lifetime Event, by applying the old adage, “If you don’t have something NICE to say, don’t say anything at all”.

I remember the first time I heard about Redfin. I was at a listing appointment and a young couple thinking about selling their condo in Issaquah said, “Did you see this really cool site?” They pulled up Redfin on their computer and showed me how they could “fly around” looking at property. They LOVED it. You can hardly run into a buyer, especially younger ones, here in the Seattle area who have not heard about Redfin. That is a fabulous accomplishment and it is time to give credit where credit is due.

So if you have something really NICE to say about Redfin, say it here! If you don’t have something nice to say, then let’s keep it zipped for a couple of weeks, and cut the guy some slack, so he can enjoy his pre and post wedding time.

Congratulations Glenn!

More Bed Hopping with the Competition

  1. Matt Goyer, of Urbnlivn fame, just accepted a position at Redfin. I wonder if he’ll keep up urbnlivn, or quit in favor of the Redfin blog like Rob. Just reading that article about Rob reminds me how much things have changed in the past six months…
  2. Anthony Allan put together a nice post on five steps to Realtor nirvana.
  3. Tim shows the Seattle Bubble is more popular than Rain City Guide! And wants a front-page link from RCG in the same post! I like Merv’s approach to giving site stats better (i.e. keep me out of it!) 🙂
  4. Meanwhile, the classic over-achiever (who happens to be a damn good writer) follows Tim’s lead today and shows me up by taking my idea (list of 10) and doing it better
  5. Niki let me know about the massive updates that he just unrolled at HomeThinking. He’s got a pretty comprehensive database of sold listings and my understanding is that he is attempting to get people to review agents for as many transactions as possible. It might sound unintuitive for agents to support a site that allows users to comment on them, but Nike (and Mike of Altos Research) seem convinced. Niki also mentioned a bunch of interesting features including a GeoRSS feed of his data so that it can be syndicated far and wide.
  6. I also noticed that HomeThinking is syndicating Real Time Pricing Trends from Altos Research in selected markets. Here’s their chart for Seattle:
  7. Prices for SEATTLE

  8. Osman writes about an interesting “green” development in Aurora, CO that would “encompass nearly 3,000 housing units, 1.7 million SQFT of retail, and 2.8 million SQFT of office space” if fully built out!
  9. Remembering Katrina.
  10. Google now allows you to download and print out old books that they’ve scanned from some of the nations largest libraries. Very cool. Not only that, but they recently introduced a news archive search that has scanned 200 years worth of news. Wow!
  11. Not only is Noah is off enjoying a trip in Europe at this moment, but he should be officially mawwied by now. Congratulations!

Seattle Beaches Offer Unique Views

Today’s theme? Fun with real estate!

  1. Marlow provides a list of entertaining stories about hijacks (along with some good-natured teasing about the high PubSub ranking or her PI blog!)…
  2. Glenn thinks that we should change the title of Seattle Eric’s post because we’re not being fair. “The original post should be corrected out of fairness to make it clear that we use the same feed as every other Internet site…” Considering his praying mantis reference (and his defense of the reference), his comment makes today’s list because it gave me the best laugh of the day.
  3. Realtor.com, Jan 1997: “If you’re ready to find a home, browse through more than 517,000 homes presented by 112 participating REALTOR® Multiple Listing Services in 41 States.” (Lots more early corporate websites…)
  4. I had a blast at MindCamp2.0 and am thinking of flying up for 3.0.
  5. Is there room for two dog-related real estate blogs?
  6. Glenn Roberts points us to a great story about the Yes Men. These guys convinced conference organizers that they were legitimate HUD officials who wanted to make an announcement about the future of New Orleans’ public housing. Following a speech by Gov. Kathleen Blanco and Mayor Ray Nagin, the HUD official announced a complete reversal of policy. Ali G would be proud.
  7. Promoting a real estate blog is tough stuff. Luckily Hanan is constantly throwing ideas our way… (includes an informative link on why no one is reading your blog!)
  8. Seattle beaches make the news! It’s not news, it’s fark!
  9. A great sense of humor make Maureen’s blog a lot of fun to read… (Her subtitle being a great example: “This is not the best blog in Columbus Ohio! This is a blog about what is best in Columbus…”). Her latest article letting us know that Columbus, Ohio is rainier than Seattle is much appreciated!
  10. Made me think of of the insufferable bastard:

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Redfin is missing 20% of Listings?

I’ve heard a rumor, and I can’t figure out how to verify this using custom searches on Locator, but is it true that 20% of residential properties don’t appear on the MLS feeds to the Redfins and Homevalues of the world (as well as Windermere, John L. Scott, etc.). I was told that a good 1 out of 5 properties don’t have that checkbox selected that gives the MLS permission to ‘advertise on the public web’. First off, I’m surprised that so many agents would bypass the exposure; however, if they are doing it either making individual decisions, or by encouragement from their brokers, the net effect is chilling on the disintermediation plays. Consumers searching for properties using these discounters (or any of the major brokerages web sites), and not having the services of an agent to find the best properties using Locator, are shortchanging themselves.

Can anyone confirm or otherwise clarify this information? If true, it’s a dirty little secret.

Truth or Great PR

As I was doing my normal Sunday online reading, I found this NY Times article about discount commissions that really was a featurette for Redin. In the article, there are anecdotal comments about seller’s agents not being willing to show Redfin buyers their listing. There is also a quote from our own Marlow Harris of 360Digest.com alluding to the possibility that these stories may be more PR than truth (my words, not Marlow’s). A Windermere agent is quoted as saying that such claims are “absolute absurdity.”

So I have a couple of questions. First, are there a significant number of listing agents out there that will look down on buyers who use non-traditional brokerages (even to the degree of making themselves unavailable to show the home) or is this just great PR spin? If there is any truth in the claims, I presume that these uncooperative agents take this stance because they don’t feel like they are paid to fill the traditional role of the selling agent (e.g. showing the home). If that’s the case, then why don’t these listing agents incorporate a variable rate commission (similar to the strategy builders have used for some time to address the selling agent who magically appears after the site agent has done all the work of “selling” the buyer on the new home)? NWMLS rules would allow it, so why is it not being done?

Addiction to technology can be damaging to your mental health

Yesterday’s list of ten stories was fun to write… So in cleaning out the 400+ unread stories that had accumulated in my feed reader, I came up with these ten stories for today:

  1. I’ve had countless people ask me about how to set up a wordpress blog, so I was glad to see Matt point out that CNet now has a video that details the steps of setting up a WP blog. It’s a simple video, but that is appropriate since the instillation of WP is simple. However, if terms like “FTP”, “domain” and “web host” don’t mean anything to you, then skip over this video and go straight for a hosted blog like blogger or wordpress.com.
  2. Technology bloggers are so much more advanced in their blogging problems that they have to worry about things like the Echo Chamber. Since linking is still a novel enough concept in real estate, this is not really an issue within the real estate blogosphere. None the less, advice like “say something original once a day” is good stuff that we could all benefit from.
  3. I include the next article only for the last paragraph: ‘Employers provide programmes to help workers with chemical or substance addictions. ‘Addiction to technology can be equally damaging to a worker’s mental health’. (It’s one thirty in the morning as I type this, I obviously need help.)
  4. In an effort to separate addiction from hype, Seth Godin reminds us that “just because people know who you are doesn’t mean they’re going to buy what you sell… the best way to succeed is to have a really great product.”
  5. In relation to real estate technology, I can’t imagine why anyone with $17M would think that Reply.com is a good idea… How do they justify the business model that they are going to allow anyone to make an offer on any house? From their CEO: “every home in the country is for sale – for the right price!” The idea seems like a fun exercise for a graduate level economics course, but an actual product??? I don’t get it. Please feel free to let me know in the comments if I’m missing something…
  6. Also, Joel points out that Reply’s product is not likely to make Glenn very happy since he’s working on a similar service and even taken a patent out.
  7. More web technology that seems misguided to me: I can think of plenty of people who are in search of a good blog, but I can’t think of any other blogs that are in search of a good blogger
  8. And then sometimes, people take misguided to such a different level that I start to doubt my own sanity. How smart do you have to be to refuse $1M? (Really! What does he know that I don’t???)
  9. Barely on topic… There is an interesting house that was recently (re)listed in the NWMLS. Turns out the owners were not doing a good job showing the house from 1000 miles away, so they took it off the market while they reorganized their efforts. During that time, a friendly conversation on staging turned into a full-on listing for one RCG contributor. So far, the owners have been blown away by the difference that this one woman can make in preparing a listing for sale. If you saw the place before, please considering checking it out again because the changes are phenomenal. A neighbor said she barely recognized the inside of the house.
  10. On a related technology note, I found out that the previous listing was “live” again because it showed up in my feed reader based on a listing feed I created for my zip code from Robbie’s fantastic Zearch tool. Anyone in the Puget Sound area can use this tool to be easily updated every time a new listing shows up in their zip code, city, neighborhood, etc.

UPDATE: After playing with the service, Joel goes so far as to give Reply.com the 3-finger salute.

10 Great Conversations

Just for fun, I started recording notes on real estate conversations I enjoy following and I decided that when the list hit ten, I’d hit publish:

  1. David Smith has a great (no wining allowed) article about the housing bubble. I only wish David interacted with the real estate blogging community a little more because his stuff is great but easily missed…
  2. Continuing on the bubble topic, Dan Melson puts on a great effort describing why renting really is for suckers (and what yo do about it). For me, this is a great example of why real estate professionals should not write about the bubble (David Smith being the exception! 🙂 ) It reminds me of the “fool“ish investment advice so popular in 1999/2000 that said it didn’t matter what price you bought a stock at as long as the company was good, you would make money in the long-term. Here’s my problem with this argument… If rents are cheaper than the interest payment (i.e. both of these being the completely sunk costs) and home prices go down slightly in the near future (which doesn’t seem inconceivable for selected markets in the country), then no amount of number juggling will replace the fact that if a potential home owner would be best served waiting to buy until the prices bottom out. I realize there are more than a few “ifs” in my statement, but my goal is not to say that it is a bad time to buy, only that a blanket statement “it is always a good time to buy” falls on deaf ears.
  3. On a related note, it is timely that the NYTs notes that rents are rapidly rising across most of the US (with Seattle being a highlighted area!).
  4. Greg shows off his custom signs. I think these are brilliant marketing moves and every agent should look for ways to market themselves through their listings. Beautiful stuff…
  5. And talking of beautiful ideas, Claudia Wicks mentions a very simple marketing idea ($1.50 simple) that could go a long way… There’s a beauty in simplicity (and it reminds me of an idea that Anna and I were batting around a while back…)
  6. And if you really want beauty, Fraser Beach takes staging to a new level by hiring actors (beautiful ones!) to play house during an open house
  7. It takes a certain level of confidence to have fun with your previous mistakes. (Kris is clearly a confident agent and I like that!)
  8. ActiveRain is getting some hype from both the Real Estate Tomato and the Future of Real Estate Marketing. I definitely think that Matt Heaton is onto something interesting, and he doesn’t get particularly phased by either Greg or Joel, which I think is a great sign.
  9. Because I’ve been there
  10. Greg (Linden this time!) creates a list with (nearly) all the Seattle start-ups and their associated Alexa rankings. It is a list that is definitely worth checking out as you might be surprised at the massive activity within the Seattle start-up community! For those interested, the rank of the real estate sites were: Zillow (976), Homepages (21,720), Redfin (22,117). RCG was not included in his list, but we are ranked at 75,844. You might also be interested to know that despite the fact that we’re not ranked as high as some of the other sites, our reach is right up there with HomePages and Redfin. (not bad for a site with no paid staff and $120/year hosting fees!). And since I mentioned ActiveRain earlier (and they are based in Kirkland), I think it is interesting to note that they are seeing awesome growth in the number of pageviews that is blowing away all the local real estate sites save Zillow. Considering their Alexa ranking is only 108,655, they are obviously creating a sticky user experience.

Zillow vs. “average” agent

When I wrote my “Baby Takes a Bow” piece which took about 30 seconds, I knew I was opening Pandora’s Box, and would have to back up my one liners with some extensive writing on each topic outlined therein.

My definition of Pandora’s Box is the one one that attributes “the box” to a “woman’s womb” from which new life springs forth. While I do not necessarily agree with Inman’s new three part series on negating the mls offering started yesterday, or all of David Barry’s undertakings around the country, clearly I am not the only one trying to pry open Pandora’s Box. The box WILL be opened! Whether the DOJ or David Barry choose in the end to take the ultimate credit, truth is, it is just simply time for the box to be broken open by everyone at once.

If we all take out our respective crowbars, the box will open. Who takes credit for having opened it, and clearly David Eraker and those who came before him will deserve some of that credit as well, who takes the ultimate credit is irrelevant. In fact the DOJ is my best hope for getting the credit, so that the “new life that springs forth” will be on a national scale as only the DOJ can do best.

In this quote from my most recent beginnings of a very long explanation, you will quickly see just WHO Zillow can replace, which by current accounts and statistics may be up to 90% of the industry as it exists today.

“If you stand up from the computer with the value in your hand before you go to the house, and you stand by that value after you arrive at the house, because the computer “SET” the value…you are giving the seller the equivalent of a Zillow produced valuation…which is FREE. Any agent who thinks a computer spits out a home “value” via a CMA Program, is easily replaced by Zillow.”

To some extent, those who wrote those great CMA programs, like IRIS/Lightning and Top Producer and way back to Coldwell Banker’s very first CMA software which predated them all, are responsible for agents believing that a computer can value a home.

To a greater extent large brokers, and local mls classes, that mislead new agents into thinking they can “value a home” on day ONE after they receive their license, by using these programs, are even more responsible for this thinking.

When the Pareto Principal changes from an 80/20 rule to a 90/10 rule, as was told to me in Real Estate Broker Classes, with only 10% of agents being competent, then it is time. It is time for Pandora’s Box to be opened. It is time to stop that snowball from rolling down the hill, it is time to stop that train that doesn’t seem to have brakes. It is time to roll back the clock and begin again.

Contrary to Inman’s new series, we do not have to roll the clock back 35 years to the beginnings of the mls. We only have to back up to the day that buyers were supposed to become “1st class citizens”, and begin anew from that point. Because an agent who cannot value a home for a seller, cannot with any sense of credibility, value one for a buyer either.

leaving Redfin to pursue new opportunities…

David’s dwindling influence at Redfin has met it’s happy PR end. Now it is Glenn full-time, all the time! 🙂

While we’ve had a few run-ins with David Eraker in the past, he always kept his chin up and I wish him the best. It will definitely be interesting to see if he sticks with real estate for his next venture.

(via bloodhound)