Tag Archives: blogging

Wrong Godfather

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[photopress:Godfather.jpg,thumb,alignright]Sellsius has the right point, but the wrong Godfather.

The Godfather of the people outside of “The Family” is the local State Real Estate Commission, appointed in most cases by the Governor of each state, and the protections for the people are in the licensing laws of each state.

The Godfather of the Realtors, the people inside “The Family”, is NAR and WAR and SKCAR and their counterparts around the country.

So in Mafiaoso-speak, Marlon Brando (in the Sellsius article) is the head of “the bosses” and Al Pacino is the Godfather of “the neighborhood”. (To be really accurate, I’d have to switch over to Sopranos…so I took a little license there, for the benefit of the non-purists, on the analogy.)

Point being, DOJ against NAR may help the Banks, more than the people, and local Departments of Licensing, and Real Estate Commissions, etc…make changes to affect the public at large. There are ripples to each that affect both…

but don’t go to the wrong Godfather on the day of his daughter’s wedding, or you may get the wrong wish granted, or no wish granted at all! For those not tuned in to “mafioso-speak”, it’s called “Barking up the Wrong Tree” 🙂

What is more dangerous: censorship or self-censorship?

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At yesterday’s seminar, the issue of liability came up (as it always does) with many agents worried that they could get in legal danger for content that they write on a blog. My summary of what Russ is able to say quite eloquently is that the type of content that is legally appropriate for an email or other correspondence is the same for a blog. In other words, if you’re not allowed to call a neighborhood “family-friendly” to a client in person or in an email, then you can’t do it in a blog. The take home lesson is that blogging is like all other business endeavors in that an agent needs to use common-sense when blogging.

While liability is interesting, I find the concept of censorship to be a much bigger danger for the real estate community. To give an example, yesterday someone requested that I take down a set of comments he had written (over a month ago) on RCG because the powers that be (most likely his broker) did not want him blogging. Considering his comments were part of a long dialog that was already read and commented upon by hundreds of people, the request seemed hopelessly short-sighted on the part of his broker. Nonetheless, I did make the changes he requested. But this got me thinking… There really are two types of censorships that are common in the way that the real estate industry operates online:

  • Censorship: When agents are censored by their brokers/industry
  • Self-censorship: When agents simply refuse to take part in an online community because they are afraid that the “powers that be” might not approve of their comments

Personally, I think self-censorship is the real danger in that agents don’t even take the chance to push the limits of what it means to create an online community. If the censorship is overt, the conversations over and an agent can either live with the consequences of not having an online “voice” or move to a new broker. But when the censorship is self-imposed based on a climate of uncertainty, I think agents will have a much harder time demonstrating the expertise that they can provide to their potential clients. It seems obvious to me that agents need to have a high level of freedom if they are going to differentiate and successfully market themselves online.

Thanks to SoCal Agents for Another Successful Bloginar

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Russ and I just returned from giving a Bloginar in Bel-Air today and it was a blast!

I’d call it a success as the audience seemed engaged and there were lots of side questions and side discussions during the breaks. It is obvious to me that blogging in real estate is still in its infancy, and while it may not be an appropriate tool for all agents, the technologies involved are here to stay. Personally, I have a lot of fun at the seminars as I enjoy engaging others in a conversation about how real estate professionals can use blogging to create a community around real estate.

Note that if you’re looking to see how a blog post can generate a fascinating discussion around a real estate topic, check out Russ’ post from two days ago where he inspires people to discuss real estate commissions with a simple two paragraph post (and a link!).

By the way, if you were one of the attendees at today’s seminar, please consider leaving some feedback on how you think it went. Your feedback is crucial for us to know how to improve the seminar into the future!

Thanks again for everyone who showed up for making it a success!

Free Bloginar in L.A. for 200 Agents!

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Russ Cofano and I are giving our 2nd Bloginar for agents next week on how to use blogs to effectively generate leads. Interestingly, the sponsor of the event, Coldwell Banker, decided to open up our seminar to all southern california real estate agents and not just Coldwell Banker agents (WOW!)… Not only that, but they decided to make the even free (Double WOW!).

The catch is that the facility can only hold 200 people and they’ve decided to offer seats on a first-come, first-serve basis! The only place to register is on this fancy flash page they created for the event! (A little bird has told me that there are already over 50 people 70 people 80 people 100 people registered for the event, and the organizers are expecting a full house!)

The event is scheduled to start promptly at 9:30am and last until 12:30 on July 19 at the Skirball Cultural Center in Brentwood.

Last time, we ended up rushing things (and skipping one of two planned breaks) because we really have four hours worth of material we’re trying to condense into three hours. I’ve attempted to filter things a little more this time, but with the inevitable (and valuable) questions that real estate blogging encourages from the audience, I’m sure we’ll be rushing to cover everything in the end this time as well!

Some of the reviews we had from our first bloginar were very encouraging…

Dale Crockatt:

Dustin and Russ, your first bloginar class was awesome! I have not been so excited about a new idea in years. We have been searching for an idea for the fourth generation of our website www.MountHoodHomes.com and I am convinced this is it! I was surprised you were not selling something at the end of the “show

The Five-Minute-a-Day Habit

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[photopress:brazilsoccerhead_small.jpg,thumb,alignright]It’s been a while since we did a plug for David’s AHI blog. His blog is insightful, fun and for the price of only a few minutes a day, you can learn a lot! I don’t know how he does it, but he manages to write a quality article every day and they are almost always at the high level of today’s article on the relationsip between the World Cup, the world’s future, and affordable housing.

(You can learn more about David from this RCG interview!)

What’s hot and what’s not in Seattle?

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Where to invest next in Seattle/Eastside neighborhoods? I’ve been thinking about the list Seattle Metropolitan Magazine came up in April (see below). With gas prices up, rapid transit going in, I think the next hot spots will be along those rapid transit routes like what happened in San Francisco and Portland.

Here are 2 lists, one from last month and one from 3 years ago. My clients usually make a decision where to buy based on either the commute or schools, sometimes as specific as a certain grade school. What about home age and style. It has been suggested that buyers like the homes their grandparents lived in, not the ones they grew up in, so Will the next batch of buyers want the 50’s and 60’s houses as has been suggested and if so, should we be buying in those areas? There was supposed to be a trend away from large homes, and that’s probably the case considering home prices are so high most can’t have the size home the buyers of the 90’s did.

Here is the Seattle Metropolitan Magazine list of 15 of the hottest neighborhoods in it’s April issue.

[photopress:bill_gates_residence.jpg,full,aligncenter]
Grandes Dames: established and well rooted neighborhoods:

  1. Medina: (recognize the house above?)
  2. Madison Park
  3. Admiral

The Rock Stars: fast rising districts surging with glamour and vitality.

  1. Ballard
  2. Pike/Pine Corridor
  3. Moss Bay, Kirkland

Cinderellas: Formerly neglected areas now traipsing to the ball

  1. South Lake Union (courtesy of Paul Allen)
  2. Columbia City
  3. Georgetown
  4. Westwood

Sleeping Beauties: Location, economy and neighborliness drawing overdue attention

  1. Upper Rainier Beach
  2. North Greenwood
  3. Monroe
  4. Stadium district, Tacoma
  5. Cape George Colony, Port Townsend

This is a dramatic change from 2003, when SeattleMagazine.com had their list of hot neighborhoods

  1. Bryant
  2. Montlake
  3. Sunset Hill
  4. North Beach
  5. Blue Ridge
  6. Olympic Manor
  7. Phinney Ridge
  8. Greenwood Manor
  9. North Admiral
  10. Westwood

Almost all of these were north of the U District.

Does this mean that our citizens are fickle and don’t have favorites more than 3 years in a row? Or was it this kind of story that drove the prices up in those neighborhoods so that they are now not affordable? Is it possible in 3 years that even Georgetown will be sizzling? I’d love to tap into the collective minds of RCG bloggers and see what you think.

I think Burien is an up-and-coming area and it’s not on either list. Any other hidden gems out there?

Website Owners Not Liable for Comments

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Considering this issue comes up every time Russ and I speak in front of an audience (including yesterday), I thought it would be interesting to share that the courts have been consistently ruling that blog owners are not legally responsible for the comments on their site, even if they moderate…

It happens all too often that some website owner in the US is sued with claims of libel over comments on that site in an open forum. We usually point to Section 230 of the Communications Decency Act, and note that it’s pretty clear that service providers of such forums are not liable for content they didn’t write themselves. We also like to point to a 9th Circuit ruling, noting that, even when such comments are moderated or approved, the site owner or moderator isn’t responsible. While the Supreme Court later refused to hear an appeal on the case, meaning the ruling really still only covers the 9th Circuit, the ruling is so reasonable, you’d have to hope other courts would agree with the logic. It appears some already are. Tech Law Advisor points us to a few different sources covering a District Court ruling (outside of the 9th Circuit) that comes to similar conclusions (even if the article is improperly headlined). The case involves the somewhat infamous TuckerMax forums, which are known for being a bit on the… free wheeling side of things. Apparently, a bunch of anonymous commenters there were upset about a party thrown by some publicist, and posted some relatively mean comments about him in the forums. The publicist then sued Tucker Max, claiming that he was liable for the comments, even though it was clear they weren’t made by him. The actual court ruling (warning: pdf) is an enjoyable read, as the judge clearly explains why he’s throwing out the case. He even cites the ridiculous number of censors China employs to filter the internet to explain why it’s not reasonable to expect internet site owners to police their forums more carefully — even as he notes that Tucker Max clearly admits to moderating comments on his site. The ruling also refers back to an older ruling pointing out the importance of protecting free speech, even when vulgar. It’s another reasonable ruling concerning these issues. Hopefully, once enough of these pile up, most lawyers will know better than to file such lawsuits.

Getting Stylish

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[photopress:Seattle_Real_Estate_Guide_3_20_2005_11_44_34_AM.jpg,thumb,alignright]Merv makes some great points about the importance of style in blogging. (He hits the nail on the head when he says Curbed “makes me dizzy…”).

Here are some tips I would add to the discussion:

  1. KISS: Keep it simple, …
  2. Graphics/photos are great, but don’t let them overpower the conversation.
  3. Don’t start from scratch. Evey blogging platform has themes you can download and install for free. Here’s a great theme browser for wordpress with hundreds of (free) downloadable themes. Start with one of these themes and edit it until it matches your personality.
  4. All blogging platforms separate “style” from “content”. In practice this means that all of the posts and comments are stored in a database, while the way the posts “look” is stored in a simple text file (In WordPress this file is called “style.css”). An amazing amount of personalization can be done by editing this one file. If you get to this level, you might be surprised how quickly you can “own” the look of your blog!

However, at the end of the day, don’t lose sight of the fact that substance is what keeps readers coming back for more! In other words, I continue to visit the Property Grunt on a daily basis despite the fact that he has never modified his theme. Content counts more than style!