Homeowner a Guerrilla Marketing machine

After coming home this past weekend from a family trip to Lake Chelan and Ephrata in eastern Washington, I couldn’t help but notice (including thousands of others driving westbound into Seattle on I-90), the “For Sale” sign draped over a home that was located just over the westbound I-90 tunnel as you approach Seattle’s downtown. You can’t miss it.

The home also made the news in today’s business section of the Seattle PI. I wonder if the homeowner knew they would get the attention of the local papers and blogs. Talk about leveraging the location of your home when you have to sell your home! Guerrilla Marketing at it’s best.

Radiators

[photopress:Radiator.jpg,thumb,alignright]If anyone out there lives in the Seattle Area and has radiator heat, can you post your comments please. Do you like them? Have you bought covers for them? Have you replaced the boiler, and if so where did you purchase the replacement.

Any and all comments on the topic of boiler heat and radiators is appreciated. We are particularly looking for a company who replaces the boiler without replacing the radiators.

Thanks.

Improving Online Home Valuations?

This past week, Top Producer quietly rolled out a home valuation tool, called HomeInsight, for a few markets in California and Washington*. I was not part of developing the tool, but I like it enough to pass along the link to Rain City Guide readers before the local media picks it up.

What differentiates this product from others is that it not only includes sold data, but also real-time listing data. The result is a page of information for each home that includes:

  • an interactive map that gives details on ten similar nearby homes (5 that are for sale and 5 that have sold) and
  • dynamic charts that give the average/high/low listing price, the average/high/low selling time and the average difference between asking and selling price for the neighborhood of interest.

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However, as with all things that sound too good to be true, there is a catch. In order to pull live listing information, the servers pulling this data have to go through an agent’s connection with their local MLS. (Don’t ask me to explain why, and definitely don’t ask Robbie, but anyone reading RCG for a while knows that the MLS’ have rules!) The result is it takes 5 to 15 minutes for the request to go to the local Realtor’s Top Producer account and then for the Realtor to initiate a report that pulls the data off the MLS servers (yes, a server call to the local MLS is necessary each and every time a request for a snapshot is made). Consequently, the only way to get your snapshop is from a link sent via email about 10 minutes after you complete the form.

So, how do you get a market snapshot for your home? Simply go to HomeInsight and fill in the required fields. (Remember it is only available in a few places right now!*)

If you don’t want to fill in the form, live in another part of the country, or feel guilty about sending people like Jim Reppond a “false” lead, then you can also check out this dummy snapshot filled with made up data.

And as much as I hate disclaimers, it is important to note that these are my opinions and my currently employer is not responsible for what I write on Rain City Guide.

* This tool is currently only available in parts of California (Hemet, Huntington Beach, Laguna Niguel, Long Beach, Los Angeles, Mission Viejo and Norwalk) and Washington (Bellevue/Eastside, Bremerton, Everett, Federal Way, Greater Seattle, Puyallup and Tacoma)

A Rock’n Home

[photopress:sleepless_in_seattle.jpg,thumb,alignright]Just received this in my inbox and I’m clueless as to the answer.

I’ve searched through your site but I’m wondering if you have any advice on buying a houseboat in Seattle.

I’m looking to spend up to $220K plus moorage, but I know very little about how I finance these. I hear it’s complicated and requires a larger down payment.

Any advice?

Any Rain City Guide contributors and/or readers with Houseboat experience?

Embracing Seattle’s New Urbanism

As a longtime resident, I’m used to watching the Puget Sound area go through continual growth spurts as development and demographics change. I get lost in my hometown of Port Orchard spurting for the last 45 years as steady as the whales in Sinclair Inlet.

In spite of economic ups and downs, the NW is never stagnant and the next 10 years will hardly be an exception. And now there is another new trend as the babyboomers are seeking new lifestyles, all the while the NW economy is projected to add 50,000 new jobs by the year 2024. This new lifestyle and economy is fueling a new change as Seattle, the Queen of the NW cities embraces it’s new urbanism.

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Seattle will continue to change it’s skyline as a projected 10,000 new condominium units will be built over the next 5 years, ranging in price from the $200,000’s to more than 5 million. Here is the skyline as it will be affected by projects currently in the pipeline.

[photopress:Skyline_1.jpg,thumb,alignright]Always living in the eye of this growth hurricane, I try to stay open to predictions especially when these 10,000 units are already on the drawing boards. (Remember when East Lake Sammamish was only summer cottages, and the only thing you did in Issaquah was stop for a burger before hitting the slopes?)

But still I pause skeptically when I see plans for the immediate future in development like those planned for downtown Seattle. With only 55,000 people currently living in downtown Seattle, will changing demographics fill all of these new units? And where will the people come from?

Dean Jones, President and CEO of Real Logics speaking at a panel discussion regarding Seattle’s New Urbanism in June, believes there is a pent up demand for these new units and that about 2200 units per year can be absorbed, likely more than can be built possibly causing more demand than supply.

This pent up demand, Jones believes, is coming from 4 main sources: up to 1/2 from empty nesters; in city professionals; in city homeowners; and a minor segment of investors. According to architect Blaine Weber, a major driver of this demand for in city living is that people are seeking a new lifestyle. Living in the city can be a more carefree, healthy lifestyle as people step out of their building and walk a few blocks to work. ‘With addition of new pedestrian walkways and multi-modal transit opportunities, Seattle can become a 24-7 hub.’ Personally, I think that rising gas prices also make people rethink their life style alternatives and move closer to work centers and mass transit.

It’s interesting to wonder, then, what will happen to the housing being left behind by the empty nesters. In fact, some suggest that a sufficient inventory of single family detached housing already exists to supply demand for the next 20 years. Christopher Lineberger of the Brookings institute believes that all net new inventory will be attached single family homes in intensely urban settings again reflecting the desire of up to 50% of the public to live in a carefree environment with ‘walkable urbanity.

New urbanism is showing up outside of Seattle, too as planned developments are changing the waterfronts of Bremerton, Tacoma and communities like Dupont, Issaqauh Highlands, Snoqualmie Ridge and Redmond Ridge have been winners with buyers in the last 5-10 years. On the Tacoma waterfront there is a new 800 unit planned community that will be car-less with mixed use waterfront, according to the ‘Queen of Condos’ in Tacoma, Gema Powers. This appeals to my love for walking to Starbucks and the grocery store.

I’ve always thought I’d try out downtown living, especially since it’s where LTD Properties and Real Estate is located. I worry though about the lack of lawn and trees that’s you’d forgo in a high rise, and where would my husband restore his old Mustang that takes up half our garage? On the other hand, no more pulling weeks and repainting the house. I guess there’s pros and cons to all life styles, but at least we have enough alternatives that we can choose our own. It all sounds so appealing that maybe I’ll try out everything for 2 years at a time, but of course, when there are two and one doesn’t like change, I’ll have to live vicariously from friends as they embrace this new urbanism!

If wishes were horses, beggars would ride

if-wishes-were-horsesIt’s much easier to “stick it to the man” when you’ve never met the man.

“If” the beginning of every residential real estate transaction were the buyers and the sellers and their agents meeting and chatting, maybe having dinner together and a drink or two for an hour. Then everyone walks through the house together while the seller tells the buyer the story of their life in the house and the buyer and agents ask questions. Then the offer is written, and proceeds through the inspections to find things the seller just truly doesn’t know about. At the end of the transaction when all items and terms are fully negotiated, the buyer comes into the room with a check in his hand. The seller comes into the room with the keys to all doors and garage door openers and manuals on appliances. The agents review the final numbers and nod to the closing agent.

Everyone smiles and shakes hands after the seller gets his check from the closing agent, and the seller hands over the keys to the new owner and wishes them much luck in the home they have lived in, and now pass forward to the new owners.

Believe it or not, that is how many of my original real estate transactions transpired, once we achieved balanced market conditions. For the past several years, more often than not, the buyers and sellers never even meet each other. The Seller’s Agent never meets the buyer and the Buyer’s Agent never meets the seller. The playing field seems to get nastier when it becomes a true buyer’s market or seller’s market. For the first time in many years, I am starting to see transactions that are more civil and fair to both parties.

I’ve been in this business long enough to see both buyer markets and seller markets. I’m still happiest when the market is balanced and all parties have met each other and treated one another with dignity and respect. I wish it were always so, but then, “if wishes were horses, beggars would ride…and there’d be no work for tinkers.”

Big homes & big dreams in Sammamish

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The Seattle Street of Dreams is back and promises to continue it’s tradition as “the most popular single site luxury home tour in the country”. Essentially, it’s a month long open house of multiple multi-million dollar homes. This year it is being held from July 15 through August 20 and features 6 homes that are in the $5 million range in Sammamish (east of Redmond, north of Issaquah). If you’re a CEO or a professional athlete, it might be your next home. You can drive over to Eastlake High School in Sammamish, WA and a shuttle bus will take you to the show. Although, the price of admission is a little steep (see below), it’s probably the next best thing to being invited to Bill Gates or Aaron Spelling’s house.

Adults (16 & Over) $17.50
Senior Citizens (65+) $14.50
Military (With ID) $14.50
Children (3-15) $14.50
Children 2 & Under FREE
Event Parking FREE

Anyway, seeing multi-million dollar homes up close and personal is a fun way to kill a couple of hours (and is probably useful research excercise if you’re in the industry). You should attend, if for no other reason, than to see what the future of real estate might be. As in technology, the expensive luxury of today can trickle down to become the must have feature of tomorrow. After all, those granite countertops had to start from someplace? As for what comes after granite, my bet is on HDTV friendly surroundings (a 50″ plasma won’t fit onto a 32″ shelf) and fiber optics. But I’ll to attend the show to see what the leading edge builders, designers & manufacturers think.

To Promote or Not to Promote…

When I posted an ad for our listing masking as an advice column yesterday, I got more than a few emails from people who apparently weren’t very happy that I was linking to Redfin.

I had a reason to link to the detail page on Redfin as oppose to our own. A little birdie whispered to me that the “most viewed” home on their site for Thursday would not only be featured in emails and on their blog on Friday, but that home would also be eligible to host the first “Redfin Showing” on Saturday. I’m a sucker for extra publicity for my home and was happy to cooperate! So if you’re in the neighborhood, feel free to stop by our home between 2pm and 3pm on Saturday!

To the agents out there who are upset that I’m giving Redfin digital ink… Please feel free to suggest interesting ways to market my home as I’ve always been an equal opportunity promoter! 🙂

Coldwell Banker Bain’s new interactive map search launched today

Very similar to what John L Scott did (they were both done by the same dev company) but a little more localized as far as neighborhood drill-down. They also added sold property listings driven by address reference rather than map based, but still pretty handy.

As I’m an agent for Coldwell Banker Bain I’ll refrain from singing my praises of the improvements. I’m a little more interested in what everyone else thinks of it. Check it out at http://www.cbba.com/InteractiveMapSearch.aspx