Tag Archives: wordpress

Join us at the HomeQuest Social Media Summit Next Week

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David speaking at Real Estate Connect NYC '10Hey real estate professionals! I’m super excited to be taking part in the HomeQuest Social Media Summit next week in Portland…

I’m going to be speaking about creating and promoting your content… but more interestingly, the HomeQuest team has also lined up:

I know all three of these guys well and can tell you without a doubt that these are three of the smartest guys in online real estate.

This is sure to be a great event with lots of great learning (did I mention it’s free???).  You can register here!

And if you’re planning to attend, let us know in the comments. Maybe some folks from the Seattle are would like to carpool down!


[photos courtesy of Dale Chumbley of the Clark County Real Estate Blog, who always brings #thefun and will almost definitely be joining us next week as well!]

Thoughts on a new theme for RCG?

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4realz screenshotI’ve wanted to update the Rain City Guide theme for a while now, and took some time this week to play around with some different ideas.  I *think*I’ve come up with something that will work well for me, but wanted to run it by the RCG community for feedback first…  If you head over to 4realz.net, you can see the theme (in action) that I’m thinking of launching here.

Here’s what I like about this theme:

  • Magazine-style so more articles are featured “above-the-fold” . This “teaser” style of posts is a bit controversial, and I won’t really know if it’s better until after I have some data with RCG-level traffic. My hope is that the bounce-rate for people that land on the homepage will go down.
  • The pages and categories are featured just below the header which, for a site like RCG, will help show off the breadth of content.
  • I noticed that the existing RCG theme played funny with a couple of new features of WordPress (in ways I didn’t like), and this one plays much better. Just one example is that when I linked out to RCG with a Facebook status update the existing theme is doing something funny so that the title and photos are not being pulled… That problem is solved with this new theme.
  • Threaded comments… @ARDELLd and I have been having an interesting conversation about this on twitter, but my opinion is that the threaded conversations will actually help improve the flow of the conversation. It will be interesting to see and would love your feedback on this feature.
  • By pushing the “pages” to the header, I’ll free up some space for bringing recent comments in a more prominent place (I’ll probably put them where the “connect” widget currently exists).
  • And finally, my wife, Anna, says the theme is easier on the eyes (and I trust her “design” sense over mine any day!). When/if I launch this theme on RCG, I’m going to use “RCG” colors instead of “4realz” colors (i.e. maroon instead of blue) and “Seattle” photos instead of “Dustin” photos, but the idea is that the new theme will be very similar

Here’s a screenshot with the colors/graphics I’m thinking I’ll use when (if?) I launch it on RCG:

RCG-idea

One of the main things I’ll be looking at with the new theme is if our bounce rate for people who arrive on the homepage for the first time drops… I don’t know if a magazine-style theme is the solution to our high bounce rate, but the easiest way to find out if to actually launch it on the site.

By the way, the theme I’m using is a slightly modified version of the theme by c.bavota called Magazine Basic. The only changes I made were to:

  • Add some color and graphics (like the 4realz/Raindrop logo in the header)
  • Add an “author” box below each post (much more important for RCG than 4realz!)
  • Add some code so that the “comment preview” shows up with a box around it…

As you can see, really minor stuff… and that’s only because the theme rocks the boat right out of the box!

As always, I’d love your feedback!

On this day in…

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Just a quick update on some things I’ve been doing to the RCG site.   First off,  I want to thank everyone for their feedback on the Facebook Connect tool.

Thanks to your feedback, I cleaned up a number of issues (like the way that the avatars showed up within comments and the way profile information was displayed on people’s new profile page.  To see an example of a new profile page for Facebook members, simply click on anyone’s photo who shows up under the “Last Visitors” section.

In addition, I recently added a few Rain Drop Ads to the sidepanel of RCG, so I really want to thank both Craig Blackmon and Western Van and Storage for stepping up the plate early on.  I have a few more people who are showing interest in putting up Rain Drop ads, so I expect you’ll see even more in the near future.

Also, in a recent video, I mentioned at one point that I have a foot fetish and that I’ve been looking to make the footer of RCG more interesting.   Along those lines, I just moved the Similar Posts and Recent Posts sections to the footer as well as added a new section, “On this Day,” that brings back to life RCG posts from the past.

on-this-dayYou can see this feature below the comment section of any post on the site, including this one!

It should be no surprise I have a bunch more stuff planned, but that’s all the announcments for now…  As always, if there’s something you’d like to see on RCG, please just let me know!

RCG's New Look!

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So, it finally happened.  After a few years of the same theme, I gave RCG a new look last night.

There are more than a few changes to the site, but the one that will probably stick out the most are:

  • New theme.  I based it on the Andreas theme by Andreas Viklund.  It’s the same theme I’m using on 4realz.net, although I modified it a bit before launching it on 4realz and even more modifications before launching it on RCG.
  • New header graphic.  I switched out the photos.  As part of the process, some of the contributors gave me some photos to use.   Deborah Burns was extremely helpful and sent me dozens of photos of which I used both the farmers market and the space needle.
  • Updated the color scheme! (If you’re curious, I based the color pattern on color combo 220)
  • Author mini-bio at the bottom of ever post. I replaced the one photo that was at the top of every post with a “About the author” section at the bottom of each post.  Not only will this make it easier than ever to learn more about the RCG contributors, but it will also mean we won’t have the funny formatting issues that sometimes came with having a photo at the top-right of ever post.
  • Page navigation.  By moving the page navigation from tabs at the top to the left side, we’ll be able to do a bunch more with page navigation in the near future on the site.

I’m sure there’s even more, but I just wanted to pop off a quick note to get everyone up to speed.

Interestingly, in the process of looking at photos for the new theme, I came across this screenshot of the original RCG site (back when we had only 2 posts!).  My how times have changed!  😉

Rain City Guide's original theme!

Rain City Guide's original theme

Update:

Just realized I should have added that if you have feedback of any kind, especially if something is not working as you’d expect it to work, I’d definitely appreciate hearing about it!

Update #2:

I also wanted to mention that we added “avatars” for all people leaving comments.   If you want your own avatar, it’s as simple as signing up for a free one at gravatar.com (and explained in a bit more detail on 4realz).

Tech Thursday: Are you addicted yet?

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After a Wacky Wednesday, I thought it might be time to return to real estate technology…

ShackPrices adds mass transit to their listing search and Greg continues to be impressed… (so am I)

USA Today provides an idea for a potential update to ShackPrices… What if Galen included the emotional map of each area?

Speaking of new online mapping tools, Joel has a nice write up on a new home search site out of Toronto called Real Estate Plus that was built by Fraser Beach…

The vFlyer folks published a huge list of Web2.0 sites… There are some obvious omissions (I would have found a place for sites like Cyberhomes, Sellsius, PropertyShark, RealEstateShows, HomeHugg and, of course, Shackprices), but overall, it was a valiant effort to capture the cutting edge of the online real estate front…

[photopress:dustin_reptile.jpg,full,alignright]The Real Estate Zealot gives some good background on using Yahoo’s JumpCut to edit and stream real estate videos… (If YouTube made the previous list, then JumpCut appears to have earned a spot as well…)

Nothing too big, but I have been working with some others to build some new themes and widgets for a WordPress website for a Move Trends website that went up a little bit ago… (Note: I also took control over the “hat” at the top of Move.com, so don’t be too surprised if I start sending traffic to random places! LOL!)

The release of the updated Google Analytics has been a real joy! I spent way too much time this evening clicking on the “Entrance Sources” option for popular pages on RCG (it feels much more informative than the previous layout). In the process, I’ve learned a ton about where and how traffic is reaching the site and I’ve actually learned that some of my previous assumptions were completely wrong. (However, considering I’m not using any of the goal tracking or funnel analysis, Seth thinks I should just quit… but I’m having way too much fun to quit…)

I’ve also been wasting spending way too much time on Facebook recently (it ramped up after Joel’s recent post). Fight it if you wish, but I predict online social networking is in your future…

UPDATE: Shortly after hitting publish, Trulia announced some major enhancements to their website… Bloodhound has the details (including a podcast by Bryan).

Blogging in luxury & style with Word 2007

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Well, I’ve had my own blog for a couple weeks now. So far, I am loving Subtext. Comparing Subtext to WordPress is like comparing a Cadillac CTS-V to a BMW M3. The standard is the still the one to beat, although the race is much closer than you might think it should be. Although it doesn’t have the refinement of the BMW, it does have a close working relationship with the Corvette parts bin and has the potential to be a world beater.

However, during that time, I’ve discovered something even cooler than a V-series Cadillac sitting in my blogging garage and that’s the new Microsoft Word 2007. Think of it as the Lexus LS-460 of blogging sedans.

Anyway creating a blog post with pictures is as easy as using Word (and it creates clean HTML markup too). If you don’t believe me, the View Source command is just a mouse click away. That’s OK, I’ll wait…

Now that I have your attention, here’s a guided tour of how I created this blog post with Word 2007. First, you need put your keys in the ignition and start your engines (or just start winword.exe using your favorite command shell). After your hard drive is done doing its 0 – 60 MB sprint, you’ll see an empty document window.

Now you need to click on the “pearl” (aka the Office button), and select Publish – Blog from the menu. Now that you’ve created an empty blog post document, you need to configure Word 2007, so it’ll be able to post to your blog. If it’s your first time, Word 2007 will prompt you for a Blog Account, otherwise you’ll to click on the manage accounts button in the ribbon (aka where the toolbar used to be) to add your blog. For my demo, I’ll add my Rain City Guide account settings.

From the Blog Accounts dialog, click New and you’ll then see the New Blog Account dialog. Word 2007 has support for Windows Live Spaces, Blogger, SharePoint, Community Server, TypePad, WordPress, and other blogs that support the Atom or MetaWebLog APIs. Since RCG proudly uses WordPress, I selected that and proceeded to the next dialog. (FYI – Subtext uses MetaWebLog)

Then on the new WordPress Account dialog, you enter the blog post url and your account info, click OK and your ready to burn some rubber. Since I’m behind on my quota for my blog, I plan on writing a comprehensive review of what Word 2007 can do for your blog on my Caffeinated Blog this weekend.

Anyway, if you’re a blogging enthusiast, I highly recommend you take Word 2007 out for a test drive. I usually don’t impress easily, but Ecto and Blogjet has some formidable competition now.

Miss Independent

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[photopress:Kelly_Clarkson.jpg,thumb,alignright]As you know, I’ve been pondering my own blog situation lately. After careful consideration, I decided to start my own blog and I decided to host it myself. Also, I decided against using WordPress and I picked SubText instead. I probably wouldn’t recommend this route for most Rain City Guide readers, but then again, I’m Miss independent. Miss self-sufficient. And ooh, I fell in love.

At any rate, I’ve created my first blog posting, I’ve added links to my sidebar, and I’m tweaking my theme (although folks in the ASP.net / Subtext land, call them skins), but it’s probably only 70% there. Still, I’m looking forward to what I’ll do. I suspect my blog will be geeky, so if you’re into that kind of thing, by all means visit. And if you’re not, add my blog’s RSS feed to your reader and stay in touch. In case your curious, why I picked SubText, here’s my tale of the tape.

SubText

  • Managing multiple blogs seems easier than WordPress
  • FCK Editor that SubText uses is better than the HTML editor WordPress ships with
  • I liked image uploading handling better than WordPress
  • Can use the AylarSolutions plug-in for source code syntax coloring (very important if you are a blogging Software Engineer)
  • Doesn’t require PHP or MySQL, so SubText will use my server’s resources more efficiently than WordPress would (very important if you host paying customer’s IDX / MLS search web sites).
  • Open source / BSD License (better than GPL, not quite as good as WTFPL)
  • Source code is in a language I love & platform I know (C# / ASP.net / Windows Server)
  • Cool code names like “Poseidon

Steps to Hosting Your Own WordPress Blog

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It has been so long since I initially set up a blog on a new server that I had to pretty much re-learn everything in order to build InsideBu. The process isn’t all that hard if you’re comfortable with terms like FTP and database. If not, there are many great blogging options for people who will host your blog for you (The Top Producer team I work with will happily host a WordPress blog under your URL as part of their real estate website product!) and both WordPress.com and Blogger offer good, free blogs (hosted under their URL).

BTW, I feel compelled to mention that this blog post is LONG LONG LONG overdue as I promised it way back on December 15, 2005, but never could put together all the steps into a blog post and never had the need to build a new blog from scratch.

Here are my running notes taken directly from a Google Doc I used to document the process (but cleaned up to add links and delete out usernames/passwords)…

We choose to use Yahoo Hosting because I’ve heard good things from other bloggers about the service. I was less concerned about the price (good hosting options for a blog differ by at most $5/month), and really focused on ease-of-use. I’d heard that Yahoo has a really easy install for WordPress (WP) blogs and that definitely appealed to me!

However, I was immediately disappointed that the blog they install was an old version of WP and not in the root directory. This would mean that I would need to do a manual upgrade before even blogging! OUCH! Anyway, I ended up bypassing Yahoo’s “easy install” option and instead, I installed the latest version of WP from scratch.

The manual install required three extra steps:

  1. I needed to create an ftp user using Yahoo’s admin panel (easy!)
  2. I needed to created an “empty” MySQL database (which also required me to install PHPMyAdmin) and note the name of this database (again, all of this was done through Yahoo’s admin panel)
  3. I needed to install use an FTP client (I used the free and open source FileZilla)

None of these were particularly hard and I noticed that Yahoo provided help files for all three of these tasks should you need that kind of thing.

With the back-end ready, I simply followed the instructions for the 5 minute install of WordPress…

This required me to create an admin profile for the blog (again, pretty straightforward).

At this point, InsideBu.com was live and functional, but with a generic theme and no plugins…

Here are some of the steps I took to spice up the blog and get it ready for launch!

  1. I installed and activated some basic plugins.
    • To install I simply used FileZilla to drag and drop the files from my hard-drive to Yahoo’s servers. Once configured for a server, FileZilla operates somewhat like the Explorer tool on Windows.
    • To activate, I simply clicked the “activate” button within the “Plugins” tab of InsideBu’s Admin panel.
  2. The plugins were:
  3. I tried to update and optimze the permalink structure, but this screwed up something on the new version of WordPress and I couldn’t find the .htaccess file to update (long story!), so I gave up on this one for the time being and used the generic linking structure (i.e. “?p=33”)
  4. Installed and activated the appropriate theme! In our case, Madison choose Orange Sunrise. This required me to
    1. download the theme
    2. unzipp it
    3. ftp the files to the “themes” folder on Yahoo’s servers
    4. activate it on the wp-admin panel
  5. Create a tagline
    • For SEO reasons, I included the words “Real Estate” and “Malibu” but my phrasing could easily be improved!
  6. Unselect “comment author must have previously approved comment!”
    • Want to do everything possible to encourage comments early and often! 🙂
  7. Organize sidebar items via the widget feature (very slick!)
    • I’ve put links at the very top for now closely followed by comments. As the site gets more comments, I’d flip this order in order to encourage community participation!

Those were my steps to creating a brand-new blog using the free and open-source tools available from WordPress. It is probably too complicated for most agents, but probably not too complicated for many of agents that are reading this blog.

Grasping for pebbles & listening for grasshoppers

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[photopress:grasshopper.jpg,thumb,alignright]Gordon Stephenson of RPA asked me the other day for blog setup advice. Although I consider myself good friends with the master of real estate blogging, I am a blogging grasshopper compared to many folks. You see, I have never set up a blog before. Sure, I’m a contributor on RCG, I comment on popular real estate blogs, and I even write Virtual Earth based IDX/MLS systems (w/ geocoded RSS feeds) for fun and profit. However, I’m sure Dustin sets up more blogs before 10 AM in a typical day, than I do in a year. Hence, the reason for my post. Besides, as another real estate blogging master has pointed out to me, blogging about blogging is always a good topic.

Anyway, I essentially told Gordon the following…

  1. I’d pick up a copy of the Realty Blogging book and read it. It’s probably out of date, (like most technology related books are) but I suspect it’s as good a starting point as any.
  2. I’d recommend finding a good shared hosting company that sets up & hosts WordPress or Typepad blogs.
  3. Most importantly, I’d ask other bloggers what they think!

I feel that’s good advice, however my clients deserve superior advice, and I don’t feel qualified to give it. Besides, Master Dustin took his pebbles when he left Seattle. 😉

Anyway, I really don’t want to host their blog. Besides, Zillow hosts their blog on Typepad, Move hosts their WordPress blog with Inmotion Hosting, and ShackPrices hosts their WordPress blog with Dreamhost, so I know I’m not alone in my thinking that they are better off out-sourcing to a shared hosting company that does blogs. So I have the following questions for the blogging masters.

Real Estate Blogging Questions

  1. What value / features do Real Estate targeted blogging platforms (Blogging Systems, Ubertor, etc) provide over general purpose alternatives (WordPress, Typepad, Community Server, dasBlog, subText)?
  2. ActiveRain or Real Town Blogs – To join or not to join, that’s my question…
  3. Are free blogging platforms, such as Blogger or Live Spaces, considered the blogging equivalent of using aol.com or hotmail.com for your e-mail?

General Blogging Questions

  1. What blogging platforms do you like or dislike and why? I know most of the masters recommend WordPress, so I’m more interested in hearing from folks who use something else and are happy with it.
  2. What company would you recommend or avoid for blog hosting? There’s a million of them out there, everybody uses somebody different.
  3. Do these companies provide tools that make it easy to setup? What about analytics, back-up, comment spam blocking, and everything else you want to do?
  4. Any good books or blog posts you’d recommend?

Geek Blogging Questions

  1. If I were crazy enough to host my own blog, what’s the best blog platform if you want to host on IIS/SQL Server/Windows?
  2. What blog platforms or plug-ins do you recommend for code syntax highlighting?
  3. Is there a way to get WordPress to not mangle, HTML/Javascript in a blog post?

Thanks for your help,

Your humble grasshopper