About Dustin Luther

Founder and original blogger on Rain City Guide, Dustin has since started #InterestedIn Marketing where his team provides content and social media services that helps industry experts earn recognition as thought leaders. You can find me on Twitter (@tyr) and LinkedIn (/DustinLuther)

Getting Dirty with Your Feed Reader

Because I talk so extensively about reading other bloggers and using a feed reader in general in the Online Marketing Seminar, I decided to post about that topic over on the Seminar blog so that attendees can have one place to go to “get started” with a feed reader. However, some RCG readers may find this information interesting! 🙂

New seminar in Los Angeles this week…

Last time I ran a seminar with Russ Cofano, I mentioned that I was considering creating a new seminar by slightly adjusting the topic… Instead of the seminar being “all about blogging”, or a “bloginar”, I really wanted to focus on the bringing an understanding to how online technologies are radically changing the industry and how agents can not only adapt, but thrive in this new environment.

After a few conversations about this idea with Errol Samuelson of Top Producer, he also showed a huge amount of excitement in the idea and offered to organize, promote and sponsor the entire thing. The result is that this next Tuesday and Wednesday I’ll be giving the new presentation (50% how the competition is changing the industry, 50% how agents can use online technologies to build up their online brand) in Los Angeles. We have tentative dates set for the end of the month in both Oakland and Seattle (to be announced soon) and assuming the seminars are well received, there’s no reason I couldn’t travel around the entire country giving advice to agents on how to enhance their existing business with social networking technologies.

If you are in the LA area, then consider visiting the seminar website to sign up (or the blog I created for the seminar). The event has already been picked up by both Greg and Brian, and from the comments on both sites, it looks like there should be more than a few people from ActiveRain and the RE.net in attendance! 🙂

Hope to see you there!

Guilty of Slandering Seattle

Irony only goes so far and apparently, my list of things you should know before moving to Seattle was only the tip of the iceberg in terms of the way I’ve been known to slander Seattle…

The story behind the story… Apparently, the powers that be on wikipedia agree that “Rain City” is not an appropriate nickname for Seattle! (It’s not listed at the time of publishing!)

I changed the nickname. As a Seattle native, I have never, ever heard it called “Rainy City.” It is not, nor ever has been a common nickname of Seattle. For one, we get less rain than most cities East of the Mississippi River. Seattle is most commonly called “The Emerald City” followed by “Jet City.” If you folks want to continue this nonsense, of re-posting a lsanderous nickname, please provide some documentation.

[photopress:starbucks_logo_with_RCG.jpg,thumb,alignright] This got me thinking of other ways I’ve slandered Seattle in the past and this photoshop of one of our prized institutions feels so wrong…

In all seriousness, does the name of a website really matter? Would you be a regular reader/contributor of a site that was named Emerald City Guide or Jet City Guide? How about if it were AnnaLuther.com as originally planned?

Surreal Comment Spamming

I’ve been heavily hit by a spammer for the last few days and I figured I’d share the story…

Despite the fact that the spammer is using the same one line text and always links back to the same website, Akismet is having a hard time picking up this spam and has let 150 or so spam comments through today (out of over 5000 total spam comments attempts from today alone!). Nonetheless, I realized pretty early on that I could create a second line of defense by “moderating” any comments that come through with a specific phrase that is always used in the text.

It’s so bad now that for most of today, every time I hit the “delete spam” button, there is more spam already in queue.

I decided to look up the URL that was being linked to and it turned out to be quite easy to find a email of someone who owned the domain. Despite my better judgment, I decided to email this individual. I politely said that if he was comment spamming my blog, I’d appreciate it if he would stop. His response was terse but hopeful: “I’ve deleted your blog from the base. Sorry.”

That email came through about ten minutes ago (and prompted me to write this post!). Since then, I’ve already received 75 spam comments from his domain.

Part of my frustration is that I recently received another message from my host that I will need to upgrade my account because I’m using too much CPU. I’m convinced that the massive amount of spam (including the stuff that gets stopped by Akismet) is the main reason that I keep having to pay more in bandwidth costs every few months.

Moral: The select group of people who get a kick out of making life miserable for others can make hosting a blog a frustrating experience!

Interview with Marlow Harris of the 360 Digest

I feel very lucky that for my final interview of the season, one of my favorite bloggers in the world has agreed to answer my questions. One of my Seattle real estate blogging failures has been that I’ve never managed to convince her to start blogging on Rain City Guide and instead she’s gone off and done wonderful things on many other blog platforms. 🙂

What inspired you to start blogging?

I have several websites, including SeattleDreamHomes and SeattleNeighborhoodGuide, but I was unable to have a conversation there so I began the blog 360Digest which has since morphed into a personal and real estate-oriented blog. I’ve also created another site, Unusual Life, where I’m having fun sharing information about unusual homes and architecture and selling books that interest me via Amazon.

I also contribute to several other blogs, including the Seattle Post-Intelligencer’s Real Estate Professionals and Inman News and a few others like Realty Blogging and My House Key.

I have actually started and discontinued at least a half-dozen other sites over the years, adding and taking away those that didn’t work or that were ineffective. Expect a culling of these sites too, over 2007. This is still a relatively young field, so some editing and natural selection is inevitable.

I think we’re all watching to see where this new medium will take us.

Are there any special topics or issues that you enjoy covering?

Well, I like to be around and work with creative people. Therefore, I enjoy writing about creative people, their homes and creative approaches to real estate, art and popular culture. You can’t really write about your listings, that’s boring. And there aren’t that many “stars” in real estate. You’re left with dry prognostications or dull mathematical calculations. Or you can try to make connections between real estate and other endeavors. For me, that’s art and popular culture. My favorite magazine is Juxtapoz and the word “juxtapose” sums up what I like about making connections between the relationships of art, real estate and popular culture. It’s the intersections, random connections and juxtapositions that I find the most fascinating. One’s home is often a reflection of self, ones values and desires, and I love to see the choices people make.

What have you done to personalize your blog?

I write like you and I were sitting in the same room having a chat. I write about things that interest me. And I hope it will interest others.

Do you have any favorite posts?

Well, I think it’s funny to try to see how often I can mention Elvis in conjunction with real estate. It’s just so stupid, a bad joke that’s got out of hand. It’s absurd and it makes me laugh.

And one post that’s on my mind this week was the time I was asked by a movie location scout to find a place to film the true story of the local guy who, uhmmm… uh… loved horses. The film just debuted at Sundance this week and the reviewers fell all over themselves praising the aesthetic v.s. salacious approach to the film. I love the local angle of the story, it’s bizarre, strange and perverse….. all the things I love.

What are some of your favorite blogs (real estate or otherwise)?

Oh, you mean besides Rain City Guide (smile) and all of these? I like Grow-a-Brain, Boing Boing, Fark and Unique Daily.

What do you think real estate blogging will look like 3 years from now?

There are very few people who have anything remotely interesting to say, let alone write. Perhaps everyone will be blogging and instead of a couple of dozen really good blogs, there will be tens of thousands of mediocre blogs out there that no one reads. (Actually, I think that’s already happened.)

I think for many writers, the blog is just a big energy suck and a huge waste of time.

It’s fine that blogging is getting all this attention, but I’m concerned about the predictions of the end of traditional journalism and newspapers. Not many bloggers are going to attend school board meetings, city council meetings, and other important (and, perhaps boring) community meetings and events. Without paid reporters, there could be a huge hole that unpaid bloggers will never begin to fill. We need paid reporters — who’s going to follow those political candidates around, attend labor meetings, and report on local and national news if newspapers cease to exist and paid journalists disappear? Volunteer bloggers cannot possibly fill the void left by newspaper and professional journalists and they both serve different purposes. Professional journalists at least strive to be impartial, even if they are not always successful.

Blogging is an interesting endeavor, but I think it’s important for bloggers to keep what they’re doing in perspective. It’s usually marketing or ego gratification. It’s rarely journalism.

Thanks again Marlow for the wonderful insights!

Lots more to pick up via osmosis from these real estate bloggers:

As this is my last interview of the season, I figure it is only fair that I let others know that my interview from last year where Andy Kaufman subjected me to the same questions is still live on his blog.

Talking Up Shackprices

[photopress:galen_ward.jpg,full,alignright]Nathan of nPost just did a great interview with Galen on Shackprices… Lots of gold including some indication of Galen’s vision for the future for Shackprices!

What is your long-term plan for ShackPrices?

I would really like ShackPrices to be a national real-estate search website. Our goal is to make it for anyone in America to search for a home. The plan is national coverage, more features, and a better site for people to search for a home with.

Don’t stop with this quote… Go read the whole thing! 🙂

10 Great Interview Questions for Agents

The Dumb Little Man (who is anything but…) just listed 10 questions he asked real estate agents along with the answers he got and the answers he wanted to hear.

How are you going to advertise my home?
Why are you saying my home is worth $400K when I think its worth $325K?
Is your realty company placing pictures on your website and other listing services?
Will you be at the closing or will you send a lackey?
Show me your municipal reporting on the area?
What are your stats?
How accessible are you?
What is your commission?
How can I prepare to show my home?
Can I have the names and phone numbers of the last 3 people that listed with you?

Note that this blog post got picked up by lifehacker and there are some interesting conversations going on over there as well…

Update: Just noticed I was a little behind on this story as it was already covered by both Jonathan and Erik. 🙂

Rolling with Grow-a-Brain

I’ve been a little slow to recover from a wonderful weekend!

We had a little gathering for my son’s 1st birthday and I got the treat of meeting one of my favorite bloggers in the world.

Hanan (the magical man behind Grow-a-brain) showed up with his lovely girlfriend. I really had a blast catching up with Hanan and he helped make it a memorable party!

[photopress:dustin_and_hanan.JPG,full,centered]

Going way back… I can remember the first time he linked to RCG and it made me feel like I was on top of the world! He really is a great guy!