Tag Archives: Marketing

Interview with Jim Cronin of The Real Estate Tomato

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[photopress:jim_cronin.jpg,full,alignright]This past summer Jim has came out of seemingly nowhere to quickly become a leading voice in teaching agents how they can use blogging technologies to better market their business online.

With a flair for fun (he has a tomato theme after all!), Jim is always entertaining and has become a daily read for many of us in the real estate blogosphere…

What inspired you to start blogging?

I have been in the online real estate marketing industry since 2000 and have always made an effort to keep an ear to the ground as to what actually works. I started my first real estate marketing blog in mid 2005 as a platform for a potential book. Two posts in, I lost my drive. Then I started to realize that I was getting the majority of my own news from blogs; baseball, politics, entertainment… it was all being read on independent blogs. Suddenly I felt that without my own blog, I was falling behind when it came to utilizing the internet as a marketing tool. In late June of this year (2006) I jumped in with both feet, determined to be heard. Never looked back. In fact it has so consumed me that I started a business to consult others how to leverage the business blog as the ultimate online marketing tool.

Are there any special topics or issues that you enjoy covering?

I found my topic niche just as I started to gain a consistent audience, or was it the other way around? It has always been my style to educate, and once I had a grip on why I was gaining readership and search engine success, I was compelled to share it. In turn this changed the landscape of the Tomato’s content, and I chose the path of “real estate blogging consultant”. This choice has helped me separate myself from other great real estate bloggers whom I admire so much: Sellsius, FutureOfRealEstateMarketing, RainCityGuide, Bloodhound to name a few. I still enjoy uncovering a new web 2.0 tool, breaking some news, or picking on the bigger media types (read: RISMedia, NAR etc), but I most enjoy delivering an article that examines the real estate blogger’s concern or challenge and (hopefully) provides some solution.

What have you done to personalize your blog?

Every stitch you see on the Tomato was placed there by me. I have considered redesigning it many times, and in fact have done so in Photoshop, but like the emotional letter you write and never send, the effort itself has been satisfaction enough.

[photopress:realestatetomatobannersm_1.jpg,full,alignright]Do you have any favorite posts?

I am proud of all the educational pieces I have done in the ‘blogging advice‘ category, but there are two posts that, for me, stand out more than any others. The first post I ever wrote, on that first failing blog appears in its original form on the Tomato – It’s called Understanding Your Audience. I feel that this is a subject that anyone marketing their business needs to master. This particular article won’t apply forever, but its concept will.

The other post I can’t ignore is titled ePro Is A Tinfoil Badge. This piece my first attempt at “stirring the pot”. The results we fantastic. Half my audience loved it the other half wanted me hanged. I really feel that it represented the catalyst for my success; I was able to engage the audience that agreed with me and those that weren’t so sure.

What are some of your favorite blogs (real estate or otherwise)?

I mention real estate blogs I like all the time, and most of them are probably covered in your interviews… so here are a few personal favorites (non real estate) that I consider the cream of the crop.

Soxaholix. Above and beyond the best sports blog, evah! It is a peak into the Red Sox fan psyche through the dialogue of clipart characters. Hart Brachen (pseudonym, Heart Breaking, get it?) masterfully weaves Boston Red Sox culture and news with pop culture and literary reference into a fabric so entertaining that I actually miss his strip on weekends. In fact it is so good that Yankee fans are actually jealous.

MichelleMalkin. Simple design. Powerful. Attentive. Reactionary. Every political blog should learn from her command. You don’t have to be a republican to recognize her wizardry.

Gizmodo. Gadget Pr0n. ’nuff said.

What tools/websites do you find most helpful in putting together your blog?

iStockPhoto, Wikipedia, Technorati, BlogJet, docs.Google.com, Photoshop, Toshiba, Firefox, Jim Beam and Sonos.

How does blogging fit into the overall marketing of your business?

It is everything. 100% of my business has come from my blogging. In fact, blogging has eclipsed what I did for a living from 2000-2006.

What plans do you have to improve your blog over this next year?

Where do I begin?… Let’s just say that the education we deliver will be bigger, better and more comprehensive than ever. In addition, we look forward to showcasing more guest authors that recognize the Tomato as their personal soapbox for expressing their knowledge of embracing technology as an effective marketing tool.

What is the one tool or feature that you wish your site had?

Number one item: Comments email notification. It is ridiculous that TypePad blogging platforms do not offer the “notify me of new comments” functionality with their software. This is nearly a deal breaker. I have been able to ‘work around’ many other TypePad deficiencies (trackback weakness for example) but this one just drives me crazy. Maintaining the conversation that develops in the comments is crucial, and to not offer it as a standard blogging feature is just ridiculous if not stupid.

What do you think real estate blogging will look like 3 years from now?

The unfathomable amount of content that is generated because of this (gold)rush to blog will persist longer than you and I, no doubt… but in 3 years the blog will no longer be the tool that “gets it done”. TheVlog (video blog) will be the most effective marketing platform for real estate. As the internet, television, Xbox, music, etc. merge into one console, and we sit 15 feet from the flat screen with remote in hand, browsing through channels/websites/whatever do you really see us reading? Video will be the most effective form of marketing (it already is, duh), and learning how to embrace it on an independent basis (like the blog) will be crucial to real estate agents in 2010.

Thank you Jim for this interesting insight! 🙂

Want more? Here are the other interviews I’ve done to date:

Survivor! – The Active Rain Edition

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[photopress:survivor.jpg,thumb,alignright]I have spent the last seven days in the Alter-Blogosphere known as the Active Rain Network. Dustin had a few days off and “knocked on my door” and said “Mr. Harris, Can ARDELL come out and play?” and off we went, hand in hand to Active Rain.

Now I am not a big fan of the Survivor TV show, and so I need some help here from those who are. Basically the “Active Rain Island” permits participants to knock out their “competitors”, and I am stumped at what to do about it. I can’t seem to get any good advices from within, because the sabotaging of my efforts is not transparent enough for me to deal with on my own, and the kind people who are trying to help me have never seen this kind of behavior enacted toward them. So I’m at a Crossroads.

When Dustin and I started out over there, we studied the “rules”. OK you post five articles a day. You get 200 points for each article, 25 points for up to 10 comments on other people’s blogs per day, so forth and so on.

OH, and before I forget, I got 600 starter points for putting a message in my own blog’s sidebar saying “I am a PROUD MEMBER of the ActiveRain Real Estate Network.” Time to pop that baby out of my sidebar, unless someone can explain to me what is going on in better definitive terms.

For seven days I jumped through all the hoops, as far as I could ascertain what and where the hoops were, like a video game. I climbed from #11863 in the Network to #227 in just 7 days. From #644 in the State of Washington to #19 and in King County from #264 to #9. In an other than straight points format, I was up to NUMBER 4 in the State! I was a proud member, I was happy, I was working my butt off in true Survivor Style!

And then the other participants, or a few of them, can’t tell who or how many (though the administrators of the site can apparently see who is doing it and what they are doing) started whacking down my points! Holy Crap, Batman. What is THAT! Now I wish I had watched the Survivor show…I’m more like a Trump’s Apprentice type where you give it your best and the chips fall where they may. You try different images, different article styles, spent the week experimenting when all of a sudden I noticed something.

Twice I read “You get 200 points per article and that score rarely goes down, but it does grow upward based on poplularity and comments”. I’m looking at the hard work I put into my five articles a day and watching the points on most of them drop from 200 to 179 to 142 to 128…what the $*^%$)(*% is that! It’s Survivor tactics. Apparently “the system” permits some mean spirited people or some overly competitive people the opportunity to steal away my points. Not quite sure how, and I was assured they were being warned not to do that, and was further assured it would be corrected the next day…but, I wouldn’t be writing this if that were the case.

Not really sure what all this point stuff is about. But I am sure that I am NOT a PROUD member today. Question is, “Should I Stay or Should I Go?” I hate to give them the satisfaction that they got the better of me. But by the same token it is almost as much work as the freakin’ Sellsius 101, and in many ways even harder, especially with people pushing me down while I am climbing up. Do I want to be involved with a group that permits such petty and nasty activity?

Not sure what to do. Maybe a show of hands will help me here. Thanks.

An '07 Resolution: Convey quality

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The opposing messages are crystal clear

Everyday I drive to work I see the sign on the right competing with the sign on the left.

The original traditional real estate post and sign on the right was knocked down nearly every week due to our blustery weather. Finally, probably in frustration or embarrassment or both, the owner or agent drove two treated 4×4’s into the ground, nailed a piece of plywood up and nailed or stapled the “For sale sign” on top along with the special features cascading below. To boot, if you look closely at the grainy picture, you can see the actual for sale sign down on the ground again.

Both of these homes are high end properties. Both are listed well over a million. Perhaps Robbie’s prior post regarding Realtor/Broker budgeting on technology and marketing is quite true.

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Move Along…

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[photopress:selling_peaches.jpg,full,alignright]Thanks to both Ardell and Joel, I’ve been tapped to list five things you may not know about me… Not sure where to start, I decided to focus today’s theme on some fun jobs (but I won’t go so far as to take you back to the days of selling fruit on the streets of LA! LOL):

1) At 16 years old, I spent the summer working as an ice cream scooper at a Haagen Dazs shop in Paris. At the time (early 90s), Haagen Dazs was all the rage in Europe, so it felt like I was in the center of the universe. Needless to say, I learned a lot working around a bunch of older (early 20s!) Parisian models for a summer, although my French never got very good because all the girls wanted to learn to speak “American” as oppose to their school-taught “English”. One of the highlights (that I can discuss in a real estate blog) was blasting Nirvana on the shops speakers (loud!) after-hours while closing the shop down. At the time, Nirvana’s Nevermind album had not yet been released in Europe (at least everyone around acted like it had not!), so having a copy turned out to be a HUGE hit.

2) The next career arc came during my UC Santa Cruz years when I was studying Environmental Studies… At 19, I drove to Alaska to work for consumer interesting group, AKPirg, in order campaign for “Campaign Finance Reform”. (I find it more than mildly amusing that 10 years later, their lead issue is still campaign finance reform.) While raising money and making a big fuss about all things political and environmental, I was getting paid to travel around the state and made many national park stops! Grizzlies in Denali, hiking under glaciers in Wrangell-St. Elias National Park, and that long, long, long Alaskan highway are all unforgettable experiences… I guess I wasn’t so bad at raising money for causes, because later in the summer I was asked to work for the USPirg office in Chapel Hill and was given the hilarious opportunity to canvass Jesse Helms in an effort to get him to join the Sierra Club! I guess I don’t have Bono’s magnetism, because despite a good 15 minute conversation, I couldn’t get him to join up for even the basic membership! 🙁

3) At 22, while studying Engineering at UC Berkeley, I decided to spend a summer working as a student-researcher for the Pavement Research Center. Believe it or not, this was a fascinating job that brought me up and down (and up and down) the state taking samples from test pavements in order to see the effects of some experimental pavement mixtures under different conditions. The pavement job was really good to me (financially), so I was able to stash some cash away for the school year and still take my girlfriend, Anna, on a cross-country trip via drive-away cars for the last few weeks before school started.

Our first assignment was to drive a car to Charlotte, NC (from Berkeley, CA) and we took I-40 almost all the way. Some of our stops including an evening in Las Vegas, a day on Lake Mead, hiking around the Grand Canyon, wondering in Santa Fe, eating huge steaks in Oklahoma City, dancing (and more dancing) at Elvis Week in Memphis, visiting the Civil Rights Museum in Birmingham, and shopping in Atlanta. For the return trip, we took the northern route (roughly I-80) with stops along the backroads of West Virginia (just in time to watch Bill Clinton give his famous mea culpa speech at our hotel room), a county fair in Kentucky, a Second City performance in Chicago, the Iowa State Fair, an evening in Boulder, CO, a hike in the Rocky Mountain National Park, and a hike on the Great Salt Lake. The kicker is that we did all of this in just a little over two weeks!

4) After graduating from Berkeley, I spent the first seven years of my professional career as a planner/engineer for a transportation consulting firm. This was interesting work in that I got to spend a lot of time working with local government officials to improve their transportation, and in particular their transit, systems. I worked all over the west coast for clients like BART, SF MUNI, SCAG, MAG, Portland’s Metro, and King County Metro, Sound Transit, WSDOT and the City of Seattle and became somewhat of an expert in travel demand modeling and GIS. Despite lots of good opportunities ahead (transportation in every American city will get worse before it gets better!), I knew it was time to look for new opportunities when Rain City Guide started to take off…

5) About eight months ago, I jumped off the engineering bridge and went to work for Move. One of the things I’ve learned is that while the technology (or secret sauce) behind large websites can be complex, it is the business development and marketing opportunities that most interest me. Hence, about a month ago, I switched out of our product development team and into our marketing team (although things are never that simple… :)). Probably the best news (at least for me) is that this switch means I’ll be able to come out of my dark cave and blog a bit more during the next year!

No perpetuation of memes from me! 🙂

Bloginar in Vancouver

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Russ and I finished up another enjoyable Bloginar in Vancouver, WA today! I know that both Russ and I enjoy the opportunities to share our blogging passion with a larger audience!

If you attended, please feel free to use this post to give us some feedback.

BTW, I have an idea for a new set of seminars that has less to do with the practicalities of blogging and more to do with giving agents advice for remaining relevant on the internet (blogging being on of the many tools in the toolbox). I find that the most interesting questions at these blogging seminars have to do with understanding “how” the web works, and I think I could create an interesting presentation with this slant.

Would you attend a 2-hour seminar that dealt with the intersection of web2.0 and real estate?

For Mother

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[photopress:for_mother.JPG,thumb,alignright]I found this photo on my desktop titled “For Mother”. Isn’t it amazing what kids can do with their cell phones.

Anyway, I really shouldn’t tell this story, but it’s going to fade away if I don’t. I met this young fella at an Open House. He was just the cutest thing and he was all excited about buying his first place. He was asking me if he could make a cutout in this wall between the kitchen and the dining area. Then he wanted to know if he could move the washer and dryer from in the kithen out to near the front door away from the bedrooms. The next day I called him and told him I found a place like the one he was trying to “make” out of the one where I met him. He came over and bought it.

It was dirt cheap. $130,000 for a two bedroom (two years ago in May) and it had a jacuzzi! A huge “yard” open space, fabulous upgrades and it had been on the market for awhile. Crazy. None of the mls photos had any of the upgrades. No real sign on the property. It was just sitting there waiting for someone to steal it. We were so happy.

Then he looked sad, and when I asked him why, he said his Mom in Eastern Washington was very ill, cancer, and she couldn’t come and see his first home. I went over to the property and took photos of all the things the listing agent didn’t. All the upgrades. I made a book that I bound with my GBC of 8X10 color glossies titled “Xs First House”. I went around the complex and took pictures of every different variety of Rhodie in bloom. I made a “frame” with all the Rhodie pictures in pink and red and purple flowers. I gave him two copies of “the book”, one for him and one for his Mom.

His Mom passed away before we closed and he couldn’t express how happy she was to “see his first home” with him before she passed. He brought the book to the hospital and they “walked through the condo” together in book form.

Recently I sold that same condo. He had a net return of $50,000 in two years. Now most people look at the King County appreciation rates at whatever…12%, 20%, whatever per year. The reality is this. He only spent $4,500 out of pocket. He had no downpayment and I wrote most of the closing costs into the offer.

So what is the return on $4,500 that turns into $50,000 in two years? Did his neighbors see that kind of return? No. Why. Why were we so darned lucky on both ends of this transaction? It just had to have something to do with his Mother, don’t you think? It’s just amazing that someone can turn $4,500 into $50,000 after all costs, both the costs of purchase and the costs of sale. And I adore him and he trusts me implicitly and that is really what “selling” real estate is all about. Helping someone else’s kid. Just like someone helps my kid when I’m not around. Everyone is someone’s kid to me…but I really shouldn’t have voted for George for Barbara’s sake 🙂

I believe that real estate agents are either in marketing or…

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  1. Google is doing a major update on their backlink calculator. One of the updated datacenters is showing over 1600 backlinks to RCG while the regular search is still only showing 733. This is great news! The more often Google re-indexes backlinks the better because we get so many more (recognized) backlinks than the typical agent website and I’ve noticed that each time Google updates these backlinks (they only do it every 3 to 6 months), we placed much better in organic search results shortly thereafter. Yum!
  2. Talking about organic search results, I let Greg know that I thought he was potentially hurting himself in Google by posting identical articles on both his regular blog and his ActiveRain blog (no longer available). Put very simply (and definitely an oversimplification), when Google sees two identical articles, they are forced to make a choice in determining which article is “good” and which one is “spam”. Assuming you don’t want either of your sites to be labeled “spam”, then don’t have identical content floating around in full. (When a spam site copies your articles in full, you’re just have to trust that Google will figure it all out!) If you’re going to put articles on more than one site, make sure that you change things up a bit, or better yet, summarize the article and link to your main site where the full article can be found. I would point out some of the other people besides Greg who are doing this same thing on ActiveRain, but it appears that word travels fast via email and most of the guilty have taken their ActiveRain blogs down (Joel being the only exception I’ve found at this point… and he really should not be doubling up his content at this point considering he’s still in the process of “teaching” google about his new domain.)
  3. However, all this makes me feel bad… Matt, I promise my intentions were good and I wasn’t looking to get people to drop their activerain blogs. I think you’ve got a great platform and others should definitely consider blogging on your site. I just wanted to warn people that they might be committing googlecide (a great phrase coined by Greg!) if they post identical content in both places! For everyone’s benefit, Matt Cutts gives a comprehensive explanation on how to get re-included in Google searches should your site ever be listed as spam, but I don’t think that should be necessary as the re-inclusion request is typically for sites that have actively tried to trick Google in ways much more devious than duplicate content.
  4. Steve Hurley let me know about his new blog for the Tacoma area (South Sound) and he asked for some advice on how to get more readers. My advice: start linking to other real estate blogs! There are a lot (a ton!) of real estate blogs with good content that will never get “discovered” because they live in their own bubble (yes, real estate has lots of bubbles!). I think a lot of real estate agents have a view that they are smart enough to be the one and only resource of real estate information. Even if that held water, very few agents are good enough to break out of the mold without some major help from other real estate bloggers. So, regardless of how good your stuff is, find someone else to link to in every post! Really, every post!
  5. Another way to drive traffic is to leave comments on other people’s blogs. The nice part about leaving a comment is that you’ll get a link back to your blog with each and every comment. However, that won’t generate traffic nearly as effectively as if other bloggers are linking to you within their posts. What is the most effective way to get the attention of other bloggers so that they will link to you? Link to them! Want more? Here are the three most important elements of real estate… blogging: Linkation, Linkation, Linkation.
  6. Greg: Ardell’s going to kill me for that title. I promise I wrote it before I became a believer in the church of Ardell! 🙂 I really wish I could give you a “on a related note” to this story, but I simply can’t blog about a meeting I had last week with the master of real estate marketing…
  7. I agree with Chris Pirillo that social bookmarking buttons have gotten out of hand. I’ve not added any to RCG because it seemed like it took up valuable real estate and I’m not sure it provided a valuable service to our readers. The only one I’ve considered adding is del.icio.us, but considering most del.icio.us users have a button installed on their browser (they tend to be a tech-savvy bunch), I’ve never bothered. Adding a button for a site like digg (let alone sites like reddit) seems pointless for a real estate blog since I’ve never seen one real estate article promoted by those communities. (In other words, why would I give them an ad (i.e. their logo) on every one of my posts if they are never going to send me traffic?)
  8. I want one… Sony is preparing to introduce a light-weight geocoder with software to make geocoding photos easy. Although I wish geocoding photos was easier than dragging along another device…
  9. Taken one step further (and two steps too far): Wouldn’t it be great if you could search for an item based on where you were when you were working on the file? As in, “I remember taking those notes while in San Francisco…” and then have a document filter based on where you were when you made those edits (obviously, this only makes sense if you’re working on a laptop or mobile device). The secret weapon in this idea would be taking advantage of the wifi positioning from Loki so that you don’t have to lug around another device…
  10. Everyone knows that Loki was the god of mischief, right? (Due to a simple twist of fate, I know a lot more about Nordic gods than I do bible stories, but I can’t go there because I’ll get to sidetracked…). Well, the mischievous people over at Trulia have blocked Move’s IP address so that I didn’t read what Greg liked so much about their post until I got home. (I know I could have proxied in, but I didn’t bother). Anyway, the article is hilarious and definitely shows the benefit of not taking yourself too seriously. Tell your kids: real estate is fun!!!

Addiction to technology can be damaging to your mental health

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Yesterday’s list of ten stories was fun to write… So in cleaning out the 400+ unread stories that had accumulated in my feed reader, I came up with these ten stories for today:

  1. I’ve had countless people ask me about how to set up a wordpress blog, so I was glad to see Matt point out that CNet now has a video that details the steps of setting up a WP blog. It’s a simple video, but that is appropriate since the instillation of WP is simple. However, if terms like “FTP”, “domain” and “web host” don’t mean anything to you, then skip over this video and go straight for a hosted blog like blogger or wordpress.com.
  2. Technology bloggers are so much more advanced in their blogging problems that they have to worry about things like the Echo Chamber. Since linking is still a novel enough concept in real estate, this is not really an issue within the real estate blogosphere. None the less, advice like “say something original once a day” is good stuff that we could all benefit from.
  3. I include the next article only for the last paragraph: ‘Employers provide programmes to help workers with chemical or substance addictions. ‘Addiction to technology can be equally damaging to a worker’s mental health’. (It’s one thirty in the morning as I type this, I obviously need help.)
  4. In an effort to separate addiction from hype, Seth Godin reminds us that “just because people know who you are doesn’t mean they’re going to buy what you sell… the best way to succeed is to have a really great product.”
  5. In relation to real estate technology, I can’t imagine why anyone with $17M would think that Reply.com is a good idea… How do they justify the business model that they are going to allow anyone to make an offer on any house? From their CEO: “every home in the country is for sale – for the right price!” The idea seems like a fun exercise for a graduate level economics course, but an actual product??? I don’t get it. Please feel free to let me know in the comments if I’m missing something…
  6. Also, Joel points out that Reply’s product is not likely to make Glenn very happy since he’s working on a similar service and even taken a patent out.
  7. More web technology that seems misguided to me: I can think of plenty of people who are in search of a good blog, but I can’t think of any other blogs that are in search of a good blogger…
  8. And then sometimes, people take misguided to such a different level that I start to doubt my own sanity. How smart do you have to be to refuse $1M? (Really! What does he know that I don’t???)
  9. Barely on topic… There is an interesting house that was recently (re)listed in the NWMLS. Turns out the owners were not doing a good job showing the house from 1000 miles away, so they took it off the market while they reorganized their efforts. During that time, a friendly conversation on staging turned into a full-on listing for one RCG contributor. So far, the owners have been blown away by the difference that this one woman can make in preparing a listing for sale. If you saw the place before, please considering checking it out again because the changes are phenomenal. A neighbor said she barely recognized the inside of the house.
  10. On a related technology note, I found out that the previous listing was “live” again because it showed up in my feed reader based on a listing feed I created for my zip code from Robbie’s fantastic Zearch tool. Anyone in the Puget Sound area can use this tool to be easily updated every time a new listing shows up in their zip code, city, neighborhood, etc.

UPDATE: After playing with the service, Joel goes so far as to give Reply.com the 3-finger salute.

10 Great Conversations

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Just for fun, I started recording notes on real estate conversations I enjoy following and I decided that when the list hit ten, I’d hit publish:

  1. David Smith has a great (no wining allowed) article about the housing bubble. I only wish David interacted with the real estate blogging community a little more because his stuff is great but easily missed…
  2. Continuing on the bubble topic, Dan Melson puts on a great effort describing why renting really is for suckers (and what yo do about it). For me, this is a great example of why real estate professionals should not write about the bubble (David Smith being the exception! 🙂 ) It reminds me of the “fool“ish investment advice so popular in 1999/2000 that said it didn’t matter what price you bought a stock at as long as the company was good, you would make money in the long-term. Here’s my problem with this argument… If rents are cheaper than the interest payment (i.e. both of these being the completely sunk costs) and home prices go down slightly in the near future (which doesn’t seem inconceivable for selected markets in the country), then no amount of number juggling will replace the fact that if a potential home owner would be best served waiting to buy until the prices bottom out. I realize there are more than a few “ifs” in my statement, but my goal is not to say that it is a bad time to buy, only that a blanket statement “it is always a good time to buy” falls on deaf ears.
  3. On a related note, it is timely that the NYTs notes that rents are rapidly rising across most of the US (with Seattle being a highlighted area!).
  4. Greg shows off his custom signs. I think these are brilliant marketing moves and every agent should look for ways to market themselves through their listings. Beautiful stuff…
  5. And talking of beautiful ideas, Claudia Wicks mentions a very simple marketing idea ($1.50 simple) that could go a long way… There’s a beauty in simplicity (and it reminds me of an idea that Anna and I were batting around a while back…)
  6. And if you really want beauty, Fraser Beach takes staging to a new level by hiring actors (beautiful ones!) to play house during an open house…
  7. It takes a certain level of confidence to have fun with your previous mistakes. (Kris is clearly a confident agent and I like that!)
  8. ActiveRain is getting some hype from both the Real Estate Tomato and the Future of Real Estate Marketing. I definitely think that Matt Heaton is onto something interesting, and he doesn’t get particularly phased by either Greg or Joel, which I think is a great sign.
  9. Because I’ve been there…
  10. Greg (Linden this time!) creates a list with (nearly) all the Seattle start-ups and their associated Alexa rankings. It is a list that is definitely worth checking out as you might be surprised at the massive activity within the Seattle start-up community! For those interested, the rank of the real estate sites were: Zillow (976), Homepages (21,720), Redfin (22,117). RCG was not included in his list, but we are ranked at 75,844. You might also be interested to know that despite the fact that we’re not ranked as high as some of the other sites, our reach is right up there with HomePages and Redfin. (not bad for a site with no paid staff and $120/year hosting fees!). And since I mentioned ActiveRain earlier (and they are based in Kirkland), I think it is interesting to note that they are seeing awesome growth in the number of pageviews that is blowing away all the local real estate sites save Zillow. Considering their Alexa ranking is only 108,655, they are obviously creating a sticky user experience.

Homeowner a Guerrilla Marketing machine

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After coming home this past weekend from a family trip to Lake Chelan and Ephrata in eastern Washington, I couldn’t help but notice (including thousands of others driving westbound into Seattle on I-90), the “For Sale” sign draped over a home that was located just over the westbound I-90 tunnel as you approach Seattle’s downtown. You can’t miss it.

The home also made the news in today’s business section of the Seattle PI. I wonder if the homeowner knew they would get the attention of the local papers and blogs. Talk about leveraging the location of your home when you have to sell your home! Guerrilla Marketing at it’s best.